Bangkok--16 Jun--Weber Shandwick
Recently Pernod Ricard Thailand, led by Mr. Patrick Castanier, Managing Director, held their annual activity “RESPONSIB'ALL DAY” to promote “Don’t drink and drive”. The campaign aiming to make the streets of Bangkok a better and safer place gathered more than 80 executives and employees walking along Silom Road to reduce harm from alcoholic beverage consumption and to advocate responsible drinking. For four consecutive years, “RESPONSIB'ALL DAY” has sought to encourage the sharing of best practices as well as the implementation of concrete initiatives by assembling all Pernod Ricard employees for one day devoted to CSR. In Thailand, famous actor Matthew Deane also took part in this activity by joining the walk and distributing car signs as a symbol to keep the roads of Bangkok safe.