Bangkok--22 Jun--BEC-Tero Music
BEC-Tero Music” (#BECTeroMusic) taps into Asian music market at full course, following the successful debut of J-Rock and J-Pop, lately announcing business cooperation with “AVEX,” a Japan-based Giant Music Company, distinguished with Thailand’s only house-wide music contents from famous Asian artists and special entertainment shows, together with activity variety, underlining the steady stance to expand Asian music fan base, ascending to Digital Content Hub leader, believing business reinforcement to occupy all Asian market segments of J-Rock and J-Pop.
Mr. Paul Manatthaworn, General Manager of BEC-Tero Music under BEC-Tero Entertainment (Public) Company Limited, talked about the successful entry of Asian music market within 3 years to become one of Thailand’s top music labels. Given continual increase of J-Rock and J-Pop fan base, our success and swift growth are driven by two factors. Firstly we present music contents that meet demand of target groups through the imported shows from popular and Thai-fan favorite J-Rock and J-Pop bands and live broadcasting concert of top artists in cinema such as Kaname Kawabata, NANA MIZUKI, Perfume, VAMPS and Over The L’Arc~en~Ciel. Secondly the Synergy strategy with partners specializing in related business enables BEC-Tero Music to win the heart of Thai music fans on an ongoing basis.”
Following the abovementioned success, BEC-Tero Music continues to join force with leading partners in order to offer more variety of latest contents to music lovers and recently collaborate with “AVEX,” Japan’s No. 1 fully-integrated entertainment provider and music label incorporating in-house popular artists such as Ayumi Hamasaki, Namie Amuro, Kumi Koda, AAA, EXILE, J Soul Brothers, Generations, E-Girls and May J. This is the first house-wide cooperation for Asian music market or between music labels. BEC-Tero Music will be the sole caretaker of AVEX music contents including songs, artists and marketing activities in Thailand, compared with previous cooperation which only distributed contents and organized the shows of some artists in Thailand.
“This business partnership is timely and sound in line with market uptrend of Asian music and future prospect. Moreover the combined reinforcement of AVEX business specialization in J-Rock and J-Pop in Asia region and BEC-Tero Music expertise in entertainment contents and digital service providing will expand Asia music fan base to reach every segment in even wider market on top of existing Thai and international music admirer groups. Initially, the cooperation will be a joint-marketing to serve music contents from AVEX leading artists to distribute in CD and digital format. In the future we plan to expand distribution through new channels as well as organizing meet-and-greet activities for music fans to complete objective of BEC-Tero Music in becoming Thailand’s leading Digital Content Hub operator.” Paul concluded.