Bangkok--23 Jun--RTB Technology
RTB indicates ongoing growth of accessories or mobile lifestyle market for Thailand in 2015, preparing 30 million Baht budget to combat the second half competition, enlisting Wearable Devices and Home Connected Devices to culminate the trendy Internet of Things (IOTs), fostering 2 business-driven strategies, expecting a 10% sales growth at yearend, setting target to become the leader in Wearable Devices and Home Connected Devices in the next 2-3 years.
Dr. Banphot Vatanasombut, Managing Director of RTB Technology Company Limited ., unveiled the overall picture of accessories or mobile lifestyle market in Thailand. “Market situation during the past 5 months has been impacted by economic slowdown, more intense competition from the players launching new products and marketing activities, giving more choices to consumers and lifestyle of new generation preferring more necessary gadget than fashion. As a result, the mobile phone and IT industry experiences a 15-20% contraction. However, the aggregate market for 2015 is expected to grow by 10% or 4,000-5,000 million Baht market value, driven by the debut of latest smartphones and the upcoming 4G bidding.”
“The company’s performance for the first 5 months recorded 140 million Baht turnover mainly contributed by strong brands of the products marketed and distributed by the Company, ceaseless development by sourcing latest innovations to present in the market, cooperation with existing and new partners as well as continual market expansion and sales promotion activities.”
In line with the 2015 business operation plan, the Company remains its target to optimizing business growth supported by proactive marketing policy formulated in 2 approaches. Firstly the offering of innovations that meet lifestyle of today’s consumers, focusing on Internet connectible and smartphone compatible through various applications, placing Wearable Devices group and Home Connected Devices group as market spearheads for the second half of the year in order to cater to consumer’s hot trend of easy connect to portable devices or Internet of Things (IOTs).
Secondly, the synergy with business partners including suppliers and distribution channels keen on a broad spectrum of accessories and devices to share marketing benefits. So far, the Company has established relationship with 10 brand partners including Jabra, Beats, Philips, NudeAudio, Gear4, iUi, UniQ, Maxell, Gigaset and Jawbone, covering 5 product groups including wire headphones, Bluetooth headphones, mobile phone case, power bank and Wearable Devices. This year more partners are extended such as Audio-Technica, No. 1 Japan’s best seller headphones for 6 consecutive years, Motorola, the Wifi home CCTV, and Mophie, No. 1 battery case from the USA. Moreover, during the 3rd quarter, we plan to import new products from 3 more brands including Energea, Smanos and TheCoopIdea to meet demand of wider target group as well as differentiating and strengthening brands to consumers in a larger area.
Regarding the 2014 operating performance, the Company recorded sales of 400 million Baht, or a 5% growth. One of the key success factors are top sales of music headphones, Bluetooth headphones and Wearable Devices group. For 2015, the Company projects a 10% sales growth or 450 million Baht, targeting sales increase in Wearable Devices and Home Connected Devices group, while expanding accessories market to some other ASEAN countries including Myanmar, Cambodia and Laos, initially through distribution agents. In the future the Company plans to incorporate in respective countries for more efficient access to markets.
Dr. Banphot added that the Company allocated 30 million Baht budget to implement marketing strategy for the second half of the year, employing fully-integrated marketing media including advertising in newspapers, magazines, radios, televisions, digital and online marketing, as well as co-organizing marketing activities with distribution agents and consumers to enhance brand relationship. In addition, existing distribution channel through over 400 distributors nationwide would be fortified. Distribution through online channel, specialty stores such as home improvement segment would be developed. Lately the products managed by the Company are available in Homepro. Following the proactive marketing approach, offered innovations that meet requirements and strong partnership, the Company is convinced to achieve the target as set forth and shape RTB to become the distributor leader for Wearable Devices and Home Connected Devices group in the next 2-3 years.