Bangkok--3 Jul--OISHI GROUP
OISHI Group, The King of Japanese Food, set aside the budget of Bt30 million to thoroughly invade Ready to Eat (RTE) market by arranging a marketing campaign OISHI "TRIPTUENTOUR" as well as take a hold of the hottest actors of LOVE SICK THE SERIES, Captain-Chonlathorn Kongyingyong, White-Nawat Kongyingyong, and Ngern-Anupart Luengsodsai, to appease the target consumers. Sales revenue is expected to increase more than 100% of RTE category.
Sam-Pisarn Aowsathaporn, Executive Vice-President of Food Division of OISHI Group PLC said that "Japanese restaurant business in Thailand has a market value of Bt22 billion and is likely growing 10-15% per year, meanwhile a total market value of RTE is about Bt10 billion in Modern Trade channel with an average growth of 15-20% per year over 3-4 following years and are tending to constantly grow by more than 5 years. Hence, the company has important policy to extremely boost the market of chilled and frozen ready meals which comes under OISHI brand such as 1) OISHI Gyoza 2) OISHI Sandwich, and the latest! 3) OISHI Trendy Roll and they are all available in 7-11 mainly. Presently, there is only 30% of capacity per month which is 14 million pieces of Gyoza, 2.4 million pieces of sandwich, 4 million pieces of bakery as well as raw materials and products to distribute in OISHI Japanese restaurant chains about 1,579 tons per month. However, if the capacity is 100%, the food production is expected to double up by the current."
"Herewith, the company has created the marketing strategy by arranging the campaign OISHI "TRIPTUENTOUR" under the concept of surprising eat & travel! Happy, fun, and incredibly awesome with "Captain – White – Ngern", by taking a hold of 3 starring actors Captain-Chonlathorn Kongyingyong, White-Nawat Kongyingyong, and Ngern-Anupart Luengsodsai, from LOVE SICK THE SERIES to grab target consumer satisfaction via marketing communication tools both Above the line, Below the line, and Social Media e.g. Facebook Page Oishi Ready Meal (www.facebook.com/OishiReadyMeal) which can be seamlessly merged as well as efficiently reach to the target group. The 100% or estimated Bt160 million of sales revenue has been expected."
Due to campaign OISHI "TRIPTUENTOUR" has chilled product for ready meals under OISHI brand affiliated with the campaign such as 1) OISHI Gyoza 2) OISHI Sandwich, and the latest! 3) OISHI Trendy Roll (only package with detailed activity) by sending SMS type OIS and follow by 8 digit number (example: OIS1234XXXX) to 4221234 (3 baht/SMS of all mobile operators) to get a chance winning the incredible dream trip with a variety of tourist attractions and landmarks e.g. Iga Ninja Museum, Osaka Castle, The Wizarding World of Harry Potter, Universal Studio and etc. The 10 prizes with 2 seats of each prize are worth a total of Bt1.5 million, starting from today until September 30, 2015 only."
For further information, please visit OISHI News Station Facebook Page (Facebook.com/OishiGroup), OISHI Ready Meal (Facebook.com/OishiReadyMeal), or call 0-2785-8865.