Bangkok--8 Jul--Saatchi & Saatchi Thailand
Saatchi & Saatchi has been appointed by FWD, the leading life insurer, as its creative agency in Thailand. FWD is the next generation insurance company which is on a mission to change the way people feel about insurance.
Mark Cochrane, CEO of Saatchi & Saatchi Thailand said, "FWD has a clear ambition to change the way people feel about insurance in Thailand and this presents a fascinating creative challenge. From the first meeting it felt like a great fit, so we excited to tell its story and create Thailand's most loved insurance brand".
Aman Kapoor, CMO of FWD Thailand added, "Saatchi & Saatchi has a track record of pushing creative boundaries which matches our desire to redefine the customer experience for the insurance industry. We cannot wait to see the result when their creativity and our passion combine, as new brand campaigns come to life."
Saatchi & Saatchi
Saatchi & Saatchi is known for its strength in creating Loyalty beyond Reason for its clients' brands, creating powerful and profitable relationships by improving the quality and quantity of conversations that take place about these brands. The Saatchi & Saatchi network has 130 offices in 70 countries and over 6,500 employees.
About FWD Group
FWD's business spans Hong Kong, Indonesia, Macau, Thailand and the Philippines, offering life insurance services, as well as general insurance, employee benefits and financial planning in Hong Kong. In addition, FWD has a brand presence in Indonesia. FWD's focus is to leverage technology to enhance customer experience, deliver innovative products, and invest in talent to create a leading pan-Asian life insurer that changes the way people feel about insurance. FWD Group is the insurance business arm of the investment group, Pacific Century Group. www.fwd.com