Bangkok--14 Jul--KTC
KTC points out that personal loans business can grow more and shares market strategy for the second half of the year hoping to be a friend in need for members. They threw in huge budget to launch 2 big projects to expand member base which are 1. CASH @ KTC Touch – Approved, get instant cash, knowing the result in 30 minutes 2. Debt Clearing Season 5 – only initiated by KTC to lighten the load for members. The target for personal loans is set to 146,000 members, 15% growth and debtors' balance would worth 18,900 million baht.
Miss Sudaporn Janwatanagool, Executive Vice President - Personal Loans Business "KTC" or Krungthai Card Public Company Limited revealed, "KTC sees a bright opportunity for personal loans business to grow, even in such a competitive market right now. There are many people who are in need of personal loans, especially in provincial areas and people who are not eligible for applying credit card. The data from Bank of Thailand at the end of 2015's first quarter shows that Industrial personal loans debtors' balance is worth 313,085 million baht while KTC personal loans receivables of 16,461 million baht, equals 5.26% market share and only 1.1% Non-Performing Loan or NPL."
"Our personal loan's marketing direction for the second half of year still focuses mainly on"KTC PROUD" because this product has liquidity, suits members' needs and very popular among target group. We still operate our business under our main policy - to build discipline of responsibility for members so they won't have over debt. With 3 core strategies are 1) Enhance and expand member base, covering fast approval for loans with instant cash 2) Lighten members' debts and expenses according to members' needs. 3) Create members' satisfaction to build product and brand loyalty in a long run. The growth rate target is set to 15% this year."
Miss Sirikalya Suthanyaphruet, Vice President - Personal Loans Business "KTC"talked about marketing plan in acquiring more member base "This year KTC has expanded member base to first jobbers and people who live in main provincial cities. This allows consumers to easily get to personal loans when they need it. Members can also pay by installments up to 36 months through Flexi feature. By this, members can manage their money and its liquidity by themselves."
"Not only the launching of various promotional campaigns, but also, the continuously service enhancement projects. "CASH @ KTC Touch" – Approved, get instant cash, and knowing the result in 30 minutes - is our newly launched project to give members more convenience so they can get the loan approved and take cash for their use as fast as possible. Though we try to response to consumers' needs by using less time to approve the loans, we still maintain KTC standard to find qualified members and to protect consumer interest from having over debt in the future."
"The strength of the "CASH @ KTC Touch" are easy to apply, quickly approved and get the instant cash right away when applying for "KTC PROUD". These privileges are only for applicants who apply for revolving loans "KTC PROUD" with a complete set of documents at 23 "KTC Touch" Service Centers. Loans applicants can get the result in 30 minutes (via SMS) and once it's approved, they can get the money right away. The application is available to interested individual from now on."
"Free! A 100 baht Tesco Lotus gift voucher when you activate your "KTC PROUD" cash card within the first two billing cycles and register your privilege via SMS or www.ktc.co.th. You can get more a 900 baht gift voucher when having more than 18,000 baht daily outstanding balance for the first two billing cycles since the day your loans got approved and cash withdraw using ATM at least once in the first two billing cycles or get one more gift voucher, worth 300 baht when having more than 18,000 baht daily outstanding balance for the first billing cycle since the day your loan got approved and cash withdrawn using ATM at least once during the first two billing cycles."
Miss Phichamon Jitpentham, Senior Manager - Personal Loans Business "KTC" said "KTC has growing personal loan members. Having members satisfied and bound to our brand in a long run is what KTC places importance. In doing our business, we have been listening to opinions to study what our members truly need. By that way we can get crystallized ideas and can satisfy every group of members. So KTC is focusing on lightening members' load and we have been doing it in many ways. For example, members can use their points in exchange with 0% interest for the next cash withdrawn. Offering cash back to customer who have cash withdraw also waiving payment fee. Moreover, there are workshops to generate more jobs and money to members or seminars on saving money and tax savings which have been held for 8 years."
"For the rest of the year, KTC will launch "Debt Clearing Season 5" which is a marketing campaign that has been held for members throughout the port and have been getting great responses from members too. We have helped wiped out debts from almost 3,000 members with 9 million baht. What makes this campaign outstanding is that we extend the period of joining up to 6 months and the prizes are added up to 366 prizes; 6 big prizes for 100% debt clearing (6 rounds – 1 prize/round) and 360 prizes for 10% debt clearing (6 rounds – 60 prizes/round). You can join this marketing campaign from today until the 20th of December, 2015."
Miss Sudaporn concluded, "We hope these big projects in the second half of year can push forward personal loans member portfolio to reach the target and we will still maintain the policies in selecting products or opportunities to make consumers get to personal loans conveniently and quickly. And we will make sure that our existing members are satisfied with us."