กรุงเทพฯ--20 ก.ค.--KOBFAH PR Agency
La Prairie's quest for timeless beauty knows no boundaries.
In the 1980's, the scientists at La Prairie went in pursuit of revolutionary skincare that would represent unparalleled luxury and launch a new era in anti-aging. They began studying caviar, a symbol of prestige and opulence, scientifically renowned for its nutrients and health benefits since the 4th century B.C., and were intrigued by the sturgeon's ability to live in the sea for more than 100 years.
As a result of our scientists' curiosity and passion, pure caviar extract has become one of the most coveted and effective anti-aging ingredients in the world. A precious luxury, rich in life-supporting minerals, vitamins, amino-acids and lipids, omega-3 and -6 fatty acids, caviar is truly one of nature's most powerful nutrients. In fact, caviar extract has been shown to stimulate the production of collagen by skin cells, and studies indicate that an increase of collagen levels contributes to skin firming.
There's no denying the power of caviar and the incredible lifting and firming role it plays on our skin and as part of La Prairie's Skin Caviar Collection, which has earned countless accolades for its legendary lifting and firming abilities and unparalleled luxury.
For Fall 2015, the phenomenon of Skin Caviar continues with three incredible Caviar moments:
skin caviar LUXE CREAM SHEER
A NEW LEGEND IS BORN
In 1998 La Prairie introduced Skin Caviar Luxe Cream, marking a milestone in skin caviar research. It was a landmark launch in luxury skincare, most notably featuring a product centered around a rare and precious ingredient: caviar. Identified as one of the more expensive creams on the market, Skin Caviar Luxe Cream experienced a complete sellout in just a few short months after debuting, as retailers and consumers worldwide placed a high demand on the lavish lifting and firming formula. Ever since, Skin Caviar Luxe Cream has been revered as the pinnacle of luxury, efficacy and innovation in skincare, and it remains among La Prairie's best-selling products year after year.
Now, women's needs and desires for textural choice has inspired La Prairie to create a beautiful new addition to the Skin Caviar Collection with Skin Caviar Luxe Cream Sheer. The lavish lifting ability of Luxe is now available in two distinct forms – Cream and Sheer – identical in effectiveness, individual in texture. The revolutionary "Luxe Cream" formula is enriched with a nourishing, firming complex that stimulates the production of collagen, as it prevents further loss.
Why did La Prairie decide that now was the right time to offer a new texture of its best-selling product? Margaret Edelman from La Prairie's Product Development Group states, "Offering the Sheer formula is a statement reflective of our global representation as a brand. We are sold worldwide and it represents our dedication to our customer's values and preferences, offering her the same iconic product wherever she is, with the same efficacy, in the texture she loves best. It's giving her the luxury of having options."
Skin Caviar Luxe Cream Sheer boasts a luxe, yet lightweight texture that glides effortlessly onto skin. Powered by a potent concentration of precious caviar extract and our exclusive Cellular Complex, Skin Caviar Luxe Cream Sheer lifts and firms as it recontours and redefines.
Never before have the Skin Caviar Collection's firming & lifting results been more legendary. Unanimously seen by women, proven by advanced instrumental analysis, confirmed by expert clinical grading. As early as four weeks in, new skin elasticity, firmness and tone are revealed.
As the indulgence of using our new sheer and weightless formula continues, so do the unparalleled skin improvement results: in just 8 weeks*, significant lifting in the cheek area and jaw line appears.
*Clinical study of 40 female subjects aged 35 - 39 years with at least minimal lines/wrinkles and either dehydrated or rough skin with redness due to irritation.
A new Skin Caviar legend is born. Nourish your skin, and seduce your senses with Skin Caviar Luxe Cream Sheer.
How to apply:
After cleansing and toning, apply to face, neck and décolleté. Avoid eye area. Use over Skin Caviar Liquid Lift, Skin Caviar Crystalline Concentre or serum of choice.
Use morning and evening.
Size: 50 ML / 1.7 OZ
Price: 17,320 BHT
SKIN CAVIAR CONCEALER FOUNDATION SPF 15
PURE CAVIAR, SHEER BEAUTY
One part luxury foundation, one part professional-level concealer, now dressed in our iconic caviar blue, Skin Caviar Concealer Foundation SPF 15 is everything you need for flawless, natural-looking skin in one convenient bottle.
A perfect blending of colour and treatment, Skin Caviar Concealer Foundation SPF 15 offers instant perfection the moment it slips onto your skin.
The luxurious lightweight formula, enriched with a new peptide for increased firmness and elasticity, gives the look of a naturally flawless complexion and keeps the skin hydrated with a dewy finish. A perfectly matched, professional-level concealer in the bottle cap camouflages under-eye darkness and imperfections. Both formulas support firming with legendary caviar extracts and help shield skin from aging factors. Beloved for its skin-perfecting texture and long-wearing coverage, Skin Caviar Concealer Foundation SPF 15 is a make-up must. Available in 11 shades to suit all skin tones.
The new design features the Skin Caviar Collection's signature cobalt blue packaging. The inspiration for this iconic shade of blue came from sculpture and architecture so prevalent during the 1980s. Seen in styles ranging from modern to flamboyant, this particular blue came to symbolize all that is royal and lavish – two words synonymous with Skin Caviar. Anil Kalyanapur, who is in charge of La Prairie creative packaging design, states, "We were captivated by this particular shade of blue – a deep cobalt that immediately resonated as regal and upbeat. This blue became the perfect avenue to showcase Skin Caviar. Radically different from the rest of the packaging seen in the skincare market, it simply could not be ignored. We stumbled upon this beautiful blue jar, and we went with it (for the launch of the original Skin Caviar). It was just that simple; yet now, here we are 30 years later, and it's become a legend."
A flawless finish on the surface, a firming legend for your skin… this is the foundation of perfection.
How to apply:
For the foundation, shake well before applying. Using fingertips, remove a small amount of the foundation from the spatula and dot on forehead nose, cheeks and chin. Smooth and blend downward with fingertips for maximum coverage, or blend with sponge or foundation brush for lighter coverage.
For concealer, if addressing spot treatments – i.e.: under-eye darkness, spots or blemishes – use your finger (or the brush that accompanies the product) to tap or pat concealer onto over foundation. You can then use the concealer brush to blend away the edges. If applying concealer to a large area, apply prior to foundation and blend with concealer brush.
Size: 30ML / 1.0 OZ.
Price: 8,660 BHT
La Prairie is the world-renowned Swiss company of timeless beauty. Its innovative skincare, colour and fragrance collections are widely regarded for setting the benchmark within the luxury cosmetic industry.
For more information, visit www.laprairie.com