Bangkok--23 Jul--Spark Communications
· Connect Media from dunnhumby, dunnhumby's unique and accountable retail-media portfolio in Tesco Lotus stores, now offers new, innovative and tailored media formats including experiential, outdoor and mall – improving the shopping trip for customers
· Connect Media’s strong engagement with customers has helped dunnhumby Thailand triple its revenues in first six months since its launch in Tesco Lotus Hypermarkets
This rapid growth is fueling job creation and expansion for dunnhumby Thailand, with its team size doubling and its Chamchuri Square offices being remodeled and increased in size by 100%
23rd July, 2015:dunnhumby Thailand, today announces it has expanded its Connect Media offering in Tesco Lotus stores to beyond the sales floor – further improving the customer experience. The announcement follows six months of record growth for dunnhumby Thailand in which revenues have tripled.
The new, expanded Connect Media offering allows brands to create deeper engagement with customers through innovative ambient and experiential executions in high-impact, high-traffic areas in malls and car parks at Tesco Lotus stores around Thailand. Campaigns will continue to benefit from dunnhumby’s market-leading evaluation techniques, which give brands unrivalled insight into how they are driving valuable engagement with customers during the shopping trip.
“As digital becomes part of people’s everyday lifestyle, it brings opportunities to enhance their shopping experience. Having seen customers respond so well to engaging, relevant media within the stores, we are now extending this approach to non-sales floor areas of Tesco Lotus stores nationwide – delivering a great shopping experience and supporting a multi-channel communications approach for our clients,” Teeradet Dumrongbhalasitr, Head of Connect Media of dunnhumby (Thailand) said.
Over the last six months, Thailand’s top advertisers and their media agencies have been increasingly taking advantage of Connect Media’s unique ability to bridge the gap between above-the-line and below-the-line advertising – targeting the large number of customers who make at-the-shelf buying decisions. Using innovative and creative formats, Connect Media provides incredible impact to customers at point of purchase, improving brand impact and inspiring customer decisions. The new non-sales floor Connect Media opportunities to be offered by dunnhumby give brands even more opportunities to engage with customers during their shopping trip.
The growth has fueled rapid team expansion for dunnhumby Thailand, with the leading retail media and customer-insight business. 40 new jobs have been created over the last year alone, based in its Chamchuri Square offices, which have been remodeled and doubled in size as a result.
Thailand has also become a beacon of best practice for the dunnhumby – a leading global customer science consultancy. The Connect Media offering, which was developed, trialed and tested in Thailand, has now been adopted as best practice within dunnhumby – and as a result there are now plans to roll out similar offerings into countries across dunnhumby’s global network such as Korea, Malaysia, India, and Columbia.
Connect Media benefits from dunnhumby’s 25-year heritage as a pioneer in using data and science to understand, reward and delight customers. Connect Media helps brands better measure their media and reward the people that actually buy and consume their products, helping them build loyalty and develop a better, more accurate understanding of their customers.
“Over the coming months, dunnhumby will continue to innovate Connect Media for the benefit of the Thai customer, working with our partners at Sociomantic to build a more complete and holistic understanding of consumer behaviour both on- and off-line – allowing brands to engage with the people who buy their products more seamlessly and effectively than ever before.” Teeradet added.