GETTING CRAFTY WITH NEIL STRACHAN, THE BALVENIE’S NEWEST BRAND AMBASSADOR ON THE REGIONAL ROLLCALL

ข่าวบันเทิง Friday August 7, 2015 10:53 —PRESS RELEASE LOCAL

Bangkok--7 Aug--Vivaldi PR Neil Strachan, The Balvenie Regional Brand Ambassador, Scotch whisky enthusiast and passionate advocate of premium handcrafted malts, hosted an intimate media tasting session on The Balvenie, the world’s most handcrafted single malt Scotch whiskies, at an exclusive event in Bangkok. The presentation offered Neil the opportunity to warmly share the little known facts of the heritage and ornately detailed production processes which make The Balvenie the ultimate choice for many whisky explorers and connoisseurs worldwide. With a growing appetite for Scotch whisky, Bangkok is an international city with increasingly sophisticated tastes and with it, the desire to explore very premium single malt expressions. The Balvenie, a handcrafted malt which is still produced at The Balvenie Castle (home to the distillery since 1893), is known for its traditional production methods resulting in a range of malts that are honeyed in character and nuanced by individual expression. The Balvenie is unique in the world of masterfully produced single malts because of the distillery’s ‘5 Rare Crafts,’ which Neil passionately described at the event. He explained that The Balvenie is one of the few distilleries that still grows its own barley at The Balvenie Mains Farm which adjoins the distillery, which is then floor-malted in the traditional way to add complexity. The Balvenie’s own coppersmiths are charged with upkeep of the stills, defining the smooth, honeyed flavor of the whisky. The casks provide so much of the character, and so their preparation is managed by highly skilled in-house coopers. Finally, he shared, David Stewart, the Malt Master, ensures the taste of each expression makes the absolute best of the complex alchemy of spirit, wood and time. Neil also described his personal journey into single malt whisky production, which took him from his early career as young whisky disciple, through a journeyman rite of passage through kitchens, bars and distilleries in Scotland; a journey which would ultimately culminate in his current role as Regional Brand Ambassador for The Balvenie in Southeast Asia. Neil explains, “Bangkok is a city famed for its nightlife and zest for enjoyment; this increasingly sophisticated cosmopolitan playground, with a growth in disposable income and a population that is developing a taste for the finer things in life, is experiencing a swell in demand for all things luxury as discerning drinkers are looking for more sophisticated alternatives to the common drink. The Balvenie is known among whisky enthusiasts worldwide as the pinnacle of handcrafted single malt production – today, our media friends had a chance to learn about the individual taste and flavour of each expression as well as the 5 rare crafts that go into making The Balvenie’s range of handcrafted single malts. Personally, this is also a great opportunity for me to share my knowledge on the heritage of The Balvenie to whisky enthusiasts in Bangkok, where whisky knowledge is growing very rapidly; and indeed, becoming a passion of its own amongst likeminded enthusiasts in Thailand.” Guests enjoyed an exclusive tasting of three of The Balvenie’s single malt bottlings, each expression unique, but all rich, luxuriously smooth and underpinned by that distinctive honeyed character. Balvenie DoubleWood 12 Year Old, so named for its maturation in two wood types, gives a fruit sherry nose and a smooth and mellow taste of sweet nut and cinnamon. The highly lauded Balvenie Caribbean Cask 14 Year Old is finished in casks that previously contained Caribbean rum. It is rich and sweet on the nose, with a taste of oak and light vanilla. Finally, The Balvenie DoubleWood 17 Year Old, matured in American oak and European sherry casks, is amazingly complex, offering a taste of sherbet, creamy toffee and toasted almonds, and a spicy honey finish. The Balvenie Single Malt Scotch Whisky is produced by William Grant & Sons Ltd, an award-winning independent family-owned distiller founded by William Grant in 1886 and today run by his direct descendants. William Grant & Sons Ltd. is committed to bringing the world’s favourite malt whiskies to the Thai market, to serve increasing demand for premium imported spirits.

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