Bangkok--8 Sep--WearYouWant
World-renowned shoe brand, Aldo, strengthens its digital presence in Southeast Asia by joining forces with Thai fashion market place, WearYouWant.com. Displaying the majority of its inventory on WearYouWant, Aldo, has great expectations for the cooperation and for the expansion of their e-commerce activities in Thailand.
Among the leading online market places for fashion in Thailand, WearYouWant, has recently added market leading shoe brand, Aldo, to its B2B portfolio. Soon, Thai fashion consumers can experience Aldo's selection online along with direct handling and shipment directly by Aldo, WearYouWant CEO, Martin Toft Sørensen, see the cooperation as a great win for both companies at this point in time:
'It's perfect timing. Aldo has gained quite some traction and demand on the search engines in recent years and that we can capitalize on for them and with them. One of the privileges in operating in Thailand is that the market is still maturing which allows us to execute effective digital marketing campaigns at a relatively low cost. Hence, Aldo is going to market at a point in time now where the competitive landscape is still overseeable and with our existing platform, database and traffic we are adamant that we can create results for Aldo from day one'.
Canadian founded Aldo has a strong presence in the physical retail space in ASEAN. As South East Asia has seen drastic evolvement within the e-commerce sphere the last couple of years the company is on a committed endeavour for occupying the digital shoe space. Something that according to Montreal Thailand's CEO, the franchised partner of ALDO in Thailand, Mr.Ramasamy Dhinakaran, calls for a solid strategy. Mr.Ramasamy Dhinakaran states that WearYouWant is hoped to be an important part of this strategy and winning Thailand as a market for shoes:
'We have a big task in front of us and that is establishing ourselves as ambitious contestant to the online market for high quality fashion shoes in Thailand. Here we see some incredible synergies between us and WearYouWant. With their traffic volumes and local marketing muscles WearYouWant can generate revenue for us straight away, which makes them a good cost efficient alternative to entering the market fully fledged ourselves. I have great faith in our digital strategy and I expect that this cooperation will push Aldo forward in Thailand both in terms of revenue but also in terms of massively broadened reach to relevant customers'.
The newest Aldo collection can be found online on WearYouWant for nationwide availability from 1st September 2015.
For inquiries on the above please do not hesitate to contact WearYouWant CEO, Martin Toft Sørensen, on either 02-255-0015 or via
[email protected].