Bangkok--18 Sep--Spark Communications
Mr. Paper wakes up every morning to the sound of his radio alarm clock, and enjoys nothing more than unfolding his freshly delivered newspaper, catching up on the headlines beside a bowl of cornflakes garnished with thinly sliced pieces of banana. Once he's caught up on the latest news, a quick glance at his leather-bound diary confirms his schedule for the day ahead.
But then, as he proceeds to open up his snail mail, he furrows his brow seriously as he attempts to fathom just what he's been charged for on his phone plan…
Mrs. Digital wakes up every morning to the chimes of her iPad alarm, before quickly dressing for work. As she drives to school on the way to the office, the kids connect their tablets to the car's Internet connection so they can access their social media accounts. As she pulls up outside school, they jump out of the car without looking back, and with a deep motherly sigh, Mrs. Digital takes a moment to check her online-accessible accounts.
And then, she opens an email bill from her service provider, and is completely flummoxed by the "surprise" charges hidden on page 2…and then sighs even deeper when she realizes that a long phone session with her service provider's support team lies ahead…
The Two Types of Customers
Many of your customers can be easily classed as one of the above two user types – the more conservative paper-loving user or an always-connected digital consumer, expecting organizations and providers to satisfy their online whims and latest gadgets.
But regardless of user type, the solution to truly enhance your subscribers' experience – and banish all those furrowed eyebrows to the distant past – is already here…in the form of digital bills.
Digital bills enable each and every one of your customers to quickly and easily access their bills, understand them, and then interact with them and your customer care teams as required. This means all of your users are on to a winner.
And for those of you with doubts as to the true potential of digital bills, recent research by Gartner indicates some 70% of customer communications will be online in a variety of channels and formats by 2017.
To sum it all up, here are four of the BIG advantages your customers stand to gain from digital bills:
User-friendly: Digital bills are easily customized with clear fonts and graphics, making navigation and comprehension of just what is being charged for that much simpler.
Channel consistent: Whatever device or channel your users decide to go with (such as mobile app, SMS or Web), your digital bills can be accessed and viewed as and when required.
Personalization: Relevant promotions, based on individual customer profiles ensure each customer gets a bill that is personalized and tailor-made to maximize the customer experience. With innovative new technology such as "talking" video bills and augmented reality billing fast gaining traction, personalization looks set to become another huge advantage for your subscribers.
Eco-friendly: As more and more of your subscribers become eco-aware, the fact that your digital bills are no longer decimating Amazon rainforests ensures you and your subscribers can both minimize your carbon footprint.