Bangkok--5 Oct--Total Quality PR
- #GrabItBeatIt campaign aims to educate women on breast cancer prevention with regular self-examination
- Limited edition t-shirts available to raise funds for QSCBCF activities for breast cancer awareness
- Campaign is part of GrabCar's continued championing of preventable women's safety issues
GrabCar, the app-based car with driver service powered by the GrabTaxi mobile app, today launched #GrabItBeatIt, a regional campaign to promote breast health awareness and educate women on the importance of self-examination and early detection to beat breast cancer, one of the most common cancers in women. This campaign is part of GrabCar's continued focus on enabling women's health and safety.
In support of Queen Sirikit Centre for Breast Cancer Foundation Under the Royal Patronage of Her Majesty the Queen (QSCBCF), a local non-profit organisation championing breast cancer awareness, GrabCar is selling limited edition t-shirts designed by fashion brand Pestle and Mortar to raise funds to support QSCBCF's activities to reach out to women in Thailand.
"We want to encourage women to prioritise their health and safety, particularly when there are options for preventive measures to be taken. For example, we have become a fundamental part of many women's lives, allowing them to book transport from the comforts of their home or office and commute safely everyday," said a GrabCar Spokesperson. "With #GrabItBeatIt, we hope women will consciously think about early detection of breast cancer – so that they can continue to lead active and fulfilling lives."
According to the World Health Organization, breast cancer kills more than 500,000 women around the world every year. In resource-poor settings, usually the developing countries, a majority of women with breast cancer are diagnosed at an advanced stage of disease, resulting in low 10 to 40 per cent five-year survival rates. In comparison, the five-year survival rate for early localized breast cancer in settings where early detection and basic treatment are available and accessible exceeds 80 per cent.
QSCBCF Association founder Prof. Dr. Kris Chatamra said, "My dream is to uplift Thailand's breast cancer care to world standards and provide care for all Thai women.
Love boobs? So does cancer
The #GrabitBeatit t-shirts come with the cheeky tagline 'Love boobs? So does cancer' – to spur conversation around breast cancer and action for early detection.
From 5 to 9 October 2015, the public can buy the t-shirts by booking a GrabCar via the #GrabitBeatit fleet icon. A special pink GrabCar will arrive with the t-shirt and take the consumer to their destination. 150 THB from each #GrabitBeatit ride will be donated to QSCBCF to support their breast cancer awareness activities.
From 12 to 31 October, the public can also purchase the t-shirts from the Pestle & Mortar website: http://www.pestlemortarclothing.com/.
In the breast cancer awareness month of October, other #GrabitBeatit activities include:
- Selfie contest to spread the word on early detection
Customers can take a photo in their #GrabitBeatit t-shirts to show their support for the cause, and encourage their friends and families to do preventive self-examinations. The most creative photos will win shopping vouchers worth 1500 THB.
- Tips on how to conduct self-examination of breasts
Breast cancer is the leading cause of death among women in Thailand, yet has high cure rates when detected early. To help early detection, tips on self-examination of breasts will be shared on GrabTaxi's Facebook Page: https://www.facebook.com/GrabTaxiTH
Book a ride, raise funds for cancer
- Launch the GrabTaxi app. First-timers can download the app for free via Google Play, App Store or BlackBerry World.
- Select the #GrabItBeatIt fleet icon.
- Insert the pick-up and drop-off locations.
- Select Book Now. Once confirmed, your GrabCar will be on its way with a #GrabItBeatIt t-shirt.
The #GrabItBeatIt campaign is running concurrently in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In support of breast cancer awareness across Southeast Asia, customers are encouraged to wear their t-shirts and share their photos by posting on social media with the hashtag #GrabItBeatIt.