Bangkok--20 Oct--Krungthai Card
KTC has taken the last chance to speed up at the end of the year, spending marketing budget on cooperating with more than 60 partner stores in popular categories i.e. dining, shopping, tourism and launching a stunning campaign "PIN your Wish with KTC" in order to give away 2,016 "Dream Rewards" worth more than 23 million Baht. Members making payment through credit cards will get both regular rewards points and PINs to redeem any prizes preferred. The lucky draw prizes will be drawn every 2 week 6 times in total. Enjoying with different rewards each round, all members have a chance to root for the Grand Prize, a 1.45 million baht worth Mitsubishi Pajero sport car, from November 1st, 2015, to January 31st, 2016. It is expected that the growth rate of payment through credit cards would be increased no less than 15%.
Mr. Tosapong Rangkawara, Vice President Credit Card Business, "KTC" or Krungthai Card Public Company Limited stated, "The scenario of credit card business is not so bright this year, which has been analyzed from the growth rate of the total payment through credit cards, of which has an average growth at 7-8%. However, KTC is confident that the growth rate will increase to 15% as targeted. Throughout 2015, KTC has developed 4 aspects of marketing strategies:
1) Penetrating more upper class members, who earn over 50,000 baht incomes, by launching new cards and adding more promotions on dining, shopping, and tourism categories, including conveniences of making payment overseas. This strategy made the total payment growth rate 16% increase within the upper class.
2) Expanding membership base in regional area by studying members' behaviors which are dissimilar in each region and focusing on Thai partner stores in each province. This strategy increased more growth rate of the total payment through KTC credit cards in regional area for approximately 15% than last year.
3) Strengthening the middle-upper class membership base, as they are the majority by launching specific marketing campaign for each payment category. The important thing is to cover every segment in order to reach out to members with different lifestyles as many as possible.
4) Managing members' spending behaviors portfolio to create different segmentation campaigns according to each purchase behaviors data in the past."
"Moreover, KTC has been focusing on building Customer Experience by organizing exclusive activities for members, instead of spending budgets on advertisement to build brand awareness alone. What is expected is that KTC would finally be the Default Card for all members; that is, a credit card which members will always think of and automatically make payment through it."
Ms. Sireerat Corvanich, Senior Manager Credit Card Business, "KTC" or Krungthai Card Public Company Limited said, "The 4th quarter is the period showing the highest number of members making payment through credit cards. Therefore, KTC has contributed marketing budget on launching a campaign called 'PIN Your Wish with KTC.' This can be counted as an opportunity to thank members and partner stores by giving privileges to members to choose their preferred prizes with no limitation. Members were asked to do a questionnaire about the most desirable gift on New Year's Day to make sure that all the provided rewards will be satisfying, and KTC has deliberately singled preferred gifts out from the list to make 'Dream Rewards'. There are 2,016 prizes in total, which are worth more than 23 million Baht. More than 60 partner stores from the dining, tourism, and shopping categories were invited to be parts of the campaign to celebrate with the members e.g. a 1.45 million Baht worth Mitsubishi Pajero sport car, a 1.3 carat Jubilee diamond, 1,100,000 Baht worth D colored diamond rated IF quality (flawless clarity), brand name bags from Reebonz, which are 800,000 Baht in total; 2 nights/3 days gift vouchers to stay in dream hotels such as Paresa hotel in Phuket which is worth 63,520 Baht, or 75,364 Baht worth gift voucher to stay at Dhara Dhevi, Chiang Mai; 5 nights/7 days package on Diamond Princess cruise Japan-Korea with flight tickets worth 158,6000 Baht, iPhone 6 (64 GB) and Apple Watch (53,390 Baht worth) from iStudio by Comseven and vouchers from famous restaurants e.g. Harvey and Osha Thai Restaurant & Bar."
For the marketing campaign 'PIN Your Wish with KTC', members can only once register through one of these channels www.ktc.co.th/pinyourwish, www.ktc.co.th/ClickKTC, or mobile application TapKTC from November 1st, 2015 to January 31st, 2016. Members making payment through KTC credit cards up to 1,000 baht in any categories at anywhere will get 1 PIN to exchange for a privilege to root a reward. The brief information on daily number of PINs is posted on ClickKTC (www.ktc.co.th/ClickKTC) and in the application TapKTC. The members who have done cash withdrawal transaction (through ATM, KTC TOUCH Branch, or online channels) or have spent the account balances under FLEXI installment service through any types of KTC Cash Revolve cards every 1,000 baht, with exclusion of First Draw Down and the outstanding principle must not below 5,000 baht on the day of getting PINs, will accept 1 PIN to exchange for a privilege to root for rewards. Besides, members can use every 500 points of Forever Rewards to get 1 PIN for a privilege as well."
There are 6 rounds for members to exchange their PINs and they can choose their preferred prizes from the list of each round.
1st Round: 295 prizes worth 3,661,500 Baht from Midnight on November 1st to 11.59 pm on November 15th, 2015.
2nd Round: 295 prizes worth 4,231,999 Baht from Midnight on November 16th to 11.59 pm on November 29th, 2015.
3rd Round: 295 prizes worth 3,607,590 Baht from Midnight on November 30th to 11.59 pm on December 13th, 2015.
4th Round: 376 prizes worth 3,130,480 Baht from Midnight on December 14th to 11.59 pm on December 27th, 2015.
5th Round: 375 prizes worth 3,966,054 Baht from Midnight on December 28th, 2015 to 11.59 pm on January 10th, 2016.
6th Round: 380 prizes worth 5,144,419 Baht from Midnight on January 11th to 11.59 pm on February 5th, 2016.
Members participating in the campaign can check out prize details for each round at www.ktc.co.th/pinyouwish. Check your PINS and exchange them for a privilege to root for desirable prizes by logging in the mobile application TapKTC or ClickKTC (www.ktc.co.th/ClickKTC).
PINs: Terms of use and privilege exchange regulations
· Exchange 1 PIN to 1 privilege for the Grand Prize and all the prizes worth 1,000-9,999 Baht.
· Exchange 5 PINs to 1 privilege for all prizes worth 10,000-49,999 Baht
· Exchange 10 PINs to 1 privilege for all prizes worth 50,000-99,999 Baht
· Exchange 20 PINs to 1 privilege for all prizes worth 100,000-149,999 Baht
· Exchange 30 PINs to 1 privilege for all prizes worth 150,000 baht and over
For further information, please contact KTC Phone 0-2665-5530 or www.ktc.co.th.