Bangkok--21 Oct--Aziam Burson-Marsteller
Ms. Audrey Liow (center), Chairwoman and Chief Executive Officer of Nestle Indochina; Mr. Eugene Chan (right), Director of Communications and Marketing Services, Nestle (Thai) Ltd.; and Ms. Pattanai Luangtrakul (left), Senior Marketing Manager, NESCAFÉ Coffee Mixes, Nestle (Thai) Ltd., pave the way for a new "White Coffee" segment in the Thai coffee market with the launch of NESCAFÉ Creamy White. Targeting members of the new generation, young coffee drinkers will be drawn to the pleasurable creamy and milky taste from the milk content of NESCAFÉ Creamy White. NESCAFÉ will open a "White Coffee Bar" at hotspots around Bangkok and in supermarkets nationwide as part of its experiential marketing strategy, offering one million sample cups of NESCAFÉ Creamy White to target consumers.