Bangkok--29 Oct--Aziam Burson-Marsteller
Arlek joins with Robot Green Tea to create a Japanese-inspired break phenomenon
Nestle (Thai) Ltd., the leading Nutrition, Health and Wellness company,has officially introduced KitKat Green Tea in Thailand for the first time.The launch campaign will feature Arlek Theeradej and Robot Green Tea, a good-natured mascot that is bringing KitKat Green Tea to Thailand. With a taste of Japan offered by smooth milky chocolate infused with aromatic Japanese Matcha green tea and crispy wafers, KitKat Green Tea offers consumers nationwide a new way to take a Japanese-inspired break.
The KitKat Green Tea launch event included Nestle executives led byMs. Audrey Liow (second from left), Chairwoman and Chief Executive Officer for Nestle Indochina; Mr. Sachin Goel (second from right), Business Executive Manager, Confectionery Business Unit at Nestle Thailand and Malaysia; Mr. Kriengsak Samransub (far right), Business Development Manager – Confectioneryat Nestle (Thai) Ltd.; and Mr. Eugene Chan (far left), Communications & Marketing Services Director at Nestle (Thai) Ltd. Also joining the Harajuku-themed launch was KitKat brand ambassador Theeradej"Arlek"Methawarayuth, who helped create a Japanese-inspired break experience, along with Japanese robot Robot Green Teaand fashionista net idol Apichet"Madiew" Atirattana; famous grandmother-grandson duo Arkradech "Benz Apache" Yodhajan and Sunan "Grandma Mheng Tung" Chaisathitporn; plus a rocking performance by the band MILDat Siam Square One.