Bangkok--30 Oct--Pris Priority
"Matsumoto Kiyoshi", No.1 health-and-beauty store in Japan, expands its business abroad for the first time with cooperation of Central Food Retail Co., Ltd., to enter the Thai market. Focusing on health and beauty conscious female customers, the company is opening its first branch at Central Plaza Ladprao. The company plans to expand its business continuously to have 2 branches within end of this year and with more branches next year. By utilizing the strong reputations and resources of both shareholders, the company is confident about the success in the market.
Mr. Junichi Tateno, CEO, Central & Matsumoto Kiyoshi Limited commented, "We see Thailand's health and beauty market has high potential as it grows continuously and the variety of offers by the retailers are still limited at the moment. As a result, last year Matsumoto Kiyoshi Holding Co., Ltd. , signed an agreement with Central Food Retail Co., Ltd., with an aim to exchange knowledge on Thailand's health and beauty market, a leading market in Southeast Asia, as well as to study the market growth and business opportunities. The company started by bringing 200 items of daily-use products and cosmetic to be on shelf of Central Food Retail's 23 retailing stores. We received good feedbacks as consumers no longer need to go to Japan to buy their favorite products. As a result, we are very confident to open Matsumoto Kiyoshi, known among Thai as the yellow-tag store and we are confident that we will be successful here."
The first branch of Matsumoto Kiyoshi will be opened at Central Plaza Ladprao with an area of 270 square meters. After that, the company will expand to have more branches within this year to reach out to more consumers. Highlighting on quality and value prices, products within the store are divided into 20% medicines and supplements, and 80% cosmetics and personal care. Strategies or marketing plans to be implemented in Thailand will focus on creating customer satisfaction and penetrating customers in Bangkok for the launching period. In the future, there will be a CRM program to compete in this segment which will continuously grow. Investing in Thailand is a great opportunity to build up strength for Matsumoto Kiyoshi so we decided to open our first international branch by choosing Thailand as the first country. Moreover, Thai people pay attention to themselves and are health conscious. As a result, we are confident that Matsumoto Kiyoshi will be able to respond to Thai lifestyle."
"We have both commodities and beauty products. At the first stage, there are over 2,000 popular beauty products imported from Japan and will be continuously increased. The highlights include Chifure, a high-quality brand at affordable prices, which its products will be sold in Thailand at Matsumoto Kiyoshi only. The brand is very popular among Japanese ladies as its skincare products and cosmetics have natural ingredients. We have brought in more than 200 items. Argelan is the series of organic products from hair care, lip to body care that use no chemicals. Love & Peace, the brand with a concept of nice fragrance from head to toe, comprises of hair spray, cream, scrub, and other products for your selection with quality at prices that are not too much different from the prices in Japan. At the store, affluent testers are placed so that customers can test and select varieties of products that suit their preference best. They can also get updates for new trends, products and beauty tips. To celebrate the first branch in Thailand, Matsumoto Kiyoshi offers a 10% discount during 28 October – 10 November 2015," added Mr. Junichi Tateno.
Currently, Matsumoto Kiyoshi has more than 1,500 branches in Japan with more than 15,000 items including daily-use products, beauty products, medicines, and medical supplies.