กรุงเทพฯ--20 พ.ย.--124 Communication Consultings
Yum! Thailand, business operator of KFC and Pizza Hut, strengthens its food storage and distribution system as well as efficient and timely shipments of all frozen food products by selecting Linfox M Logistics to help Yum! Thailand manage its food storage and distribution system. The new 10,000-square metre distribution center at TPARK Wangnoi 2 will support the company's business expansion plan to open 800 stores by the year 2020. The main highlight is a cold storage room that operates at -22 degrees Celsius to keep fresh and frozen food in its best and safest state – ready for delivery to consumers across 500 KFC branches nationwide.
Mrs. Waewkanee Assoratgoon, KFC Country General Manager at Yum! Restaurants International (Thailand), an operator of KFC, Thailand's leading restaurant chain added that "KFC Thailand has attached utmost significance to consumers' safety and high quality food. KFC has always been deliberate in every cooking process, ranging from the selection and storage of high quality food ingredients for fresh and nutritious dishes.
Moreover, it is very important that the shipment of KFC frozen food must be delivered to all KFC stores nationwide in a timely manner as this is one of the significant factors, which keep the food fresh and retain its high quality in order to deliver high quality food with high safety standards to every KFC customer. This is why we have placed our trust in Linfox M Logistics to manage KFC's product storage and distribution system as well as to support KFC's business expansion plan to open 800 stores by 2020.
Ms. Sabina Rizvi, General Manager of Pizza Hut at Yum! Restaurants International (Thailand), added that
" We are confident that Linfox's professionality in logistics management system will be able to support operation of Yum! Thailand, in particular the storage and distribution of frozen food. We are also confident that TPARK team's experiences in developing this new distribution center will definitely meet Yum!'s high standards and requirements."
Mr. David Ames, Managing Director of Linfox M Logistics (Thailand) Ltd., a subsidiary company of Australia's leading logistics solution provider, said, " Linfox is pleased to have an opportunity to work with Yum! Thailand and to be a part in delivering fresh and high quality food to Yum!'s customers. Linfox has officially opened the new 10,000-square metre distribution center at TPARK Wangnoi 2. The center has been developed specifically for the storage and distribution of high-quality food products under Yum! Thailand's international-class standards, which underline the importance of keeping food products fresh, nutritious, and hygienic prior to delivery. This meant that the distribution center's location and quality were the two factors that Linfox considered first and foremost.
"TPARK ticked both boxes for us. It is most suitable for product distribution thanks to its location in the vicinity of major motorways and the Outer Ring Road, which allows for quick, efficient, and timely shipments to Bangkok, nearby provinces, and the Northern and Northeastern regions, while also giving us effective control over logistical costs. Furthermore, this built-to-suit facility meets Yum! Thailand's exacting standards with an ambient-temperature storage zone spanning 4,960 square metres and a 3,140-square metre cold storage located under the same roof to ensure convenient management. The cold storage can maintain temperatures at anywhere between 4 to -22 degrees Celsius for fresh and frozen food products such as chicken, french fries, and whipped cream. All these positives have given us the confidence that the warehouse's exceptional quality and our ownlogistics management capability will lead to high-quality, hygienic, fresh and frozen food products being delivered to KFC and Pizza Hut branches all across Thailand," said Mr. Ames.
Mr. Patan Somburanasin, Managing Director of TICON Logistics Park Co., Ltd. (TPARK), the leading facilities developer of this quality warehouse, concluded, "We are honored to have won the trust of Linfox and Yum! in the development of this built-to-suit warehouse and various related facilities to support the growth of both companies. This success underlines our proficiency in the development of warehouses that fit our customers' specific needs as well as the strategic vision behind our choice of locations. The Wangnoi area remains a key strategic zone for the distribution of various consumer goods for modern trade channels as well as fast food chain restaurants. Yum! Thailand is TPARK's first customer in this particular business and represents an excellent opportunity for us to establish a presence in this quickly growing market. We expect to be welcoming more customers from this segment in the future.
Linfox will manage food storage and distribution system of KFC and Pizza Hut Thailand, which have been operated under Yum! Restaurants International (Thailand)