Bangkok--23 Nov--Aziam Burson-Marsteller
From today, fans of the world's favourite coffee can start their morning by picking up their smartphones and viewing a specially-created 360-degree video.
The global campaign developed by Publicis, called 'Good Morning World', features real people at breakfast from different countries starting their day with a mug of NESCAFÉ and a rendition of Madcon's 'Don't Worry (featuring Ray Dalton)', performed using everyday items as instruments.
The performance is inspired by the 'cup song' meme, in which millennials create their own videos, using a cup as an instrument. People on Facebook will be able to view the film by picking up their smartphone and pointing it in any direction for a cool and immersive experience. It works directly within people's Newsfeed in the Facebook app.
Carsten Fredholm, Senior Vice President of Nestle's Beverage Strategic Business Unit said:
"We are continuously looking for new and exciting ways to help our mobile-loving fans start new connections. We know our target audience of young coffee lovers pick up their phone at the start of every day looking to be entertained by real experiences. The 360-degree video allows us to be engaging in an innovative way."
The 'Good Morning World' video can be viewed by Facebook users at https://www.facebook.com/Nescafe.TH/videos/vb.247857058681/10153565126568682/?type=2&theater