Bangkok--24 Nov--Absolute PR
GConnect 2015, the exhibition showcasing technology and tools for online marketing organized by iTopPlus –the leader in online marketing services for small and medium entrepreneurs (SMEs), has received overwhelming interest from both SMEs and startup business operators. Aside from displaying online marketing innovations, the event features strategic talk for entrepreneurs with distinguished guest speakers from leading companies including AIS, the Electronic Transactions Development Agency (Public Organization), Kasikorn Bank and Google Thailand. The main purpose is to stimulate sales while helping businesses expand to tap the potential of the AEC.
Mr. Kampol Tanapanyaworakun, CEO of iTopPlus Co., Ltd., said: "Now that Thailand has become a complete digital society for entrepreneurs, telecommunication network operators and consumers alike online marketing has become an essential element for businesses. As the leader in online business marketing for SMEs and one of the official Google AdWords Premier Partner service providers, iTopPlus is determined to assist SMEs so that they can gain the ultimate benefits from online marketing. As well, GConnect 2015, where a complete range of online marketing online tools is on display, was organized to formally celebrate the 8th anniversary of iTopPlus."
Dr. Ratthasat Korrasud, Senior Director of the Electronic Transactions Development Agency (Public Organization) or ETDA commented on the success of the exhibition, said: "Building trust and empowering SMEs to promote strong growth requires collaboration from every party. GConnect 2015 is considered as the event of the year to offer opportunity and equity to everyone. The general public, in addition to entrepreneurs, can use this opportunity to gain knowledge and understanding of the tools available and digital marketing strategies. Electronic transactions have evolved to become an indispensable channel for building the new capabilities essential for the country's economic growth. Particularly after the AEC, free trade will put online marketing at the heart of competition at the international level."
Miss Apichaya Taechamahapun, Strategic Partner Manager, Channel Partnerships, Google South East Asia, added: "Getting online can make a huge impact for small businesses. Research shows that consumers are: 38% more likely to visit and 29% more likely to consider purchasing from businesses with complete online listings and 2 in 3 consumers look for local business information on map sites or apps. The Google AdWords Premier SMB Partner Program is a great way for small businesses to connect with companies who can help them make the most of their online advertising. Guided by the expertise of our trusted partners like iTopPlus, small- and medium-sized businesses can maximize the value and performance of their campaigns."
GConnect 2015 Highlights:
A Knowledge Zone provides knowhow about marketing on Google, with in-depth details on each tool so that entrepreneurs can determine which ones are suitable for their businesses and what the outcomes will be, as well as how to measure outcomes efficiently. All questions can be answered and instantly adapted for business use.
Case studies based on real experience, which cannot be found anywhere else, will provide insights into marketing on Google by iTopPlus in eight industrial sectors. These cases will equip entrepreneurs with genuine knowledge about which tool is suitable for which business, and what will be the outcome, before they use it.
Free business analysis from one-on-one consulting sessions with expert teams. These experts will x-ray your business to find out the right-size market and the right kinds of Google tools, outcomes aside.
In addition, visitors can attend the Google executive seminar featuring Matthew A. Heller, Head of Channel Sales, Southeast Asia at Google as the speaker. His lecture is intended to convey techniques to Thai SMEs to help them deliver the right products and services to the right people, right time and matching each customer's needs through tools and technologies reaching people worldwide. He also introduces tools and strategies that fit to businesses for optimum benefits.
Also at the event, Thai Google fans will have a chance to take photos with Google Street View, a squad traveling around the world to collect informative images of every region worldwide.
"I am confident that with our experience and team of experts in total online marketing, apart from our current allies, we'll be able to spark ideas and offer new efficient weapons for Thai SMEs to grow confidently into the borderless online market. The event's success is reflected in sales and growth in every business sector from every industry which builds business via online marketing," said Mr. Kampol. "We expect that, equipped with our tools, Thai SMEs will be capable of competing and growing into foreign markets after the AEC implementation. Above all, in cooperation with iTopPlus, Sipatum University has designed the "iTopClass" program to help produce more personnel in the online and digital marketing fields for Thailand. This will assure the future strength of the country's digital economy." Mr.Kampol concluded.