Bangkok--24 Nov--Weem Communication
Thailand Ministry of Information and Communication Technology together with Grand Exhibition Management Co., Ltd. or GRANDEX are organizing Business Marketing Forum – Bangkok. It will be great challenge and opportunity on vision of new market trend in digital generation that all marketers in this era would never missed in order to getting ready for market changed and seeing through business channel in digital generation. Moreover, this time will reveal the readiness of the big event "Business Marketing Expo2016 or BMX 2016" - The International Exhibition and Conference on Business Marketing for Thailand and ASEAN which aims to present new marketing innovations technologies and best practices for professional marketers. It will be a channel for all leading marketers within ASEAN to meet new tools and technologies that would benefit for maximizing efficiency of their own marketing plan.
Mr. Chaiwat Tangsurakij,Chief Executive Officer of Grand Exhibition Management Co., Ltd., said that "Marketing is the key for business management in every organization. It is not only the way to create sales volume but it is also creating brand and product value for each goods or services. Especially in this era, we have various marketing tools such as traditional media, online or integrated marketing which influence the marketers to be able to select media that suit for their products and easily meet their target group. For this, the successful of business would be easy if we have a sufficient marketing plan."
To emphasize that, nowadays, digital trend has important role in economic overview. Therefore, Ministry of Information and Communication Technology has cooperated with GRANDEX to arrange the Business Marketing Forum-Bangkok. This forum has a key note speaker "Ms. Bongchan Kanchanasat, Executive Director of Information and Communication Technology Industry Promotion Bureau, the representative from Ministry of Information and Communication Technology to make a special speech in topic of "Marketing Opportunities in Digital Age". Which will talk about how to be a new era marketer which has to be prepared for market expansion from AEC impact also will talk about opportunities to develop potentiality in new technology learning and able to imply that opportunity to sustain business growth. Moreover, government policy and movement in digital market will be also included.
In forum, the topic "Marketing Integration Best Practice in the Digital Age" by the key players in marketing business, Mr. Somyos Chairut – Counselor Executive Advisor of Bright Sky Media Co., Ltd, Mr. Wisut Ua-Anant – Head of Online Channel Management & Application from Advanced Info Service PLC. and Mr. Sinthu Peatrarut – Managing Director from Media Client Leadership, The Nielsen Company (Thailand) Ltd. They will altogether reveal about mixed marketing strategy by using both traditional media and online media to efficiently get into target group as well as the integrated marketing that is still always play an important role. Therefore, if the marketers always adjust their marketing tools to be able to adapt to market change, it will ensure that their brand will stand on consumer mind. In addition, the statistic result of traditional and online media using in 2016 will be revealed.
Business Marketing Forum-Bangkok is prelim of the big event "Business Marketing Expo 2016" - The International Exhibition and Conference on Business Marketing for Thailand and ASEAN the main stage to of professionals marketers. There will be group of lead marketing services over 200 companies on the area over 5,000 sq.m. Moreover, there will be various activities and seminars from both government and private parties which aim to enhance creativity for new marketing idea. This event will be held on 15-17 March 2016 at Bangkok International trade & Exhibition Center (BITEC)
Joining the event or asking more information you can contact at Tel. 02-703-1991 or email
[email protected], and for event detail can go to www.bmxasia.com.