Bangkok--24 Nov--Total Quality PR
Grab2Gold campaign - GrabTaxi is giving out 10 Baht worth of gold to lucky passengers
Strong unique initiatives that promote safety, while giving back to the community
GrabTaxi, Southeast Asia's largest land transport brand, is celebrating its second year anniversary and success in Thailand, as it reinforces its position as one of the fastest growing technology start-ups in the region. To reward GrabTaxi users, GrabTaxi will be giving out 10 Baht worth of gold to lucky passengers from 30 November to 1 December 2015.
Since entering the Thai market in 2013, GrabTaxi has drastically improved the quality and safety of the traveling public through its multiple transport offerings, while continuously contributing to betterment of Thai society. A recent survey showed that 9 out of 10 women in Thailand who use taxis say they now feel safer with GrabTaxi, and feel safer taking taxis at night.
"I'm really pleased at what we have achieved so far, and we will continue to grow and expand our network in Thailand, while always focused on being a socially responsible company", said Buranit Moskwa, Head of GrabTaxi (Thailand). "Our main aim is not only to provide real transportation solutions for everyone, but always doing so with safety in mind. We have invested US$ 6m regionally into safety initiatives and will continue to roll out more driver training programs and safety enhancement features on the GrabTaxi app.
"I'm especially proud of the campaigns we implemented for our community and our drivers. We have worked with the Breast Cancer Foundation to educate women on breast cancer prevention, and recently, we launched the GrabBike Challenge to help develop leadership and business skills in university students. We have also put in place training programs for drivers to improve their English proficiency and social skills. Seeing GrabTaxi growing as a part of the Thai community, creating income and better living standards, is very exciting," concluded Buranit.
Consumer and driver campaigns to celebrate GrabTaxis's second anniversary
As part of its second anniversary celebrations, GrabTaxi is holding aGrab2Gold campaign to reward customers. From 30 November to 1 December 2015, passengers who book a GrabTaxi using the promo code 'HBD' from 10am to 8pm will eligible for a lucky draw. Two gold necklaces will be given away every two hours on both days, with a total of 20 gold necklaces worth 500,000 THB to be given away. The Gold winners will be announced through GrabTaxi's Facebook page on both days.
In addition, GrabTaxi is holding a series of events as part of the anniversary as it looks to give back to Thai society, and specifically its drivers. GrabSchool, an innovation workshop initiative to encourage entrepreneurship as a viable future career for drivers' children, is taking place on 28 November 2015. GrabSchool is part of GrabTaxi's continuous efforts to improve the welfare of taxi drivers and their families in Thailand – by teaching the children new skills and help to cultivate the Thailand startup scene. The one day workshop will be held at Chulalongkorn University, in partnership with Asian Leadership Academy, an initiative set up by a group of Stanford Graduate School of Business alumni to groom young leaders in Thailand to think innovatively. This is the first GrabSchool to be organised in Thailand and has been successfully held in Malaysia, Philippines and Singapore.
GrabTaxi also held a drivers' party on 22 November 2015 in appreciation of taxi drivers, who are the backbone of the GrabTaxi service and of Thailand's transport industry. 350 drivers attended the party in support of GrabTaxi Thailand, which as helped to increase their incomes over the past two years by providing more customer bookings. GrabTaxi drivers have seen an average increase of about 50 per cent in their incomes since they started using the GrabTaxi app. The GrabTaxi team and drivers were treated to an all-you-can-eat buffet of food and drinks, entertainment, and birthday cake fun.
As GrabTaxi has continued to strengthen its presence in Thailand, it has launched further products to meet Thais' varied transport needs and price preferences. These are GrabCar, the hassle-free private car service offering a premium and personalized ride experience; GrabBike, the app-based motorcycle service; and GrabExpress, the document and parcel delivery service. All are on an integrated single platform to serve customers with a full range of transportation services in the Kingdom of Thailand.
Currently, over 160,000 drivers are using smartphones equipped with GrabTaxi in more than 28 cities across six countries, offering the largest land transport fleet across the region. The GrabTaxi app has been downloaded more than 9 million times, making it the market leader in Southeast Asia.