Bangkok--25 Nov--PR STORY
Thailand's leading specialist insurer opens new country head office to better support business expansion as it looks to its next stage of growth in the market.
Bupa, the leading specialist health insurer in Thailand, today laid out itsgoals for growth to 2020. The business aims toits increase premiumto 7 billion baht,have over 1 million customers on its books and engage millions of people in Thailand in their health and wellbeing.
At an official opening ceremony for its newly opened country head office in Sathorn Square in Bangkok, Khun Ben Assanasen, the new Managing Director of Bupa Health Insurance (Thailand) gave an update on the business' strategy to 2020. As well as outlining the business' new long-term growth targets, he also highlighted the three core areas of strategic focus for Bupa in Thailand:
- Growing its distribution to reach more customers – Bupa Thailand will open a number of new retail branches, double the number of agents it works with and develop commercial partnerships to access new customers across Thailand.
- Innovating in new healthcare products and services – Bupa Thailand will launch a number of new health insuranceand travel insurance products in 2016, take more of its customer services onto digital platforms and roll-out new services focused on the health of companies' workforce.
- Offering high quality health and wellness advice – Bupa Thailand will provide specialist healthcare advice on the phone for its customers, offer a new digital applications that help people stay healthy and expand its hospital network across Thailand whilst ensuring high quality standards of care for its customers.
Commenting on the opening of the new country head office and Bupa's future business strategy in Thailand, Khun Ben Assanasen stated:
"This new country head office is a reaffirmation of Bupa's commitment to Thailand and our aim to be a major part of the healthcare system here. We have set ourselves ambitious targets for growth through 2020, all founded around Bupa'spurpose of longer, healthier, happier lives. With our new strategic areas of focus for the business, we are committed to growing in Thailand and offering more people access to high quality and affordable healthcare."
Mr David Fletcher, Managing Director of Bupa's International Development Markets division said:
"Bupa has operated in Thailand for over 30 years, creating a very successful business that is now the leading specialist health insurer in the market. The opening of the new country head office represents an important milestone in the next stage of Bupa's growth in Thailand, which will be a core part of Bupa's future growth in the Asia region."
About Bupa
Bupa's purpose is longer, healthier, happier lives.
As a leading global health and care company, we offer health insurance, medical subscription and other health and care funding products; we run care homes, retirement and care villages, primary care, diagnostic and wellness centres, hospitals and dental clinics. We also provide workplace health services, home healthcare, health assessments and long-term condition management services.
We have 29 million customers in 190 countries. With no shareholders, we reinvest our profits to provide more and better healthcare and fulfil our purpose.
We employ almost 80,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, Thailand and the USA.
For more information, visit www.bupa.com.
About Bupa in Thailand
Bupa Health Insurance (Thailand) PLC has been established for over thirty years. Formerly known as Blue Cross Health Insurance, Bupa is the leading health insurance specialist in Thailand.
We now have almost400,000 members and more than 2,000 organizations. With our local knowledge and Bupa's world-wide presence, we ensure that our members have access to some of the best ideas and innovations in the world as well as global health care expertise.
To make quality healthcare accessible, we guarantee lifetime renewal (as per Bupa policy) enable cashless treatment with our medical card and have the medical network more than 400 in Thailand.
For more information, visit www.bupa.co.th