Bangkok--26 Nov--VERVE
"Jockey", an American innerwear brand, partners with The Thai Red Cross Society to launch the "Jockey Bank of Underwear" campaign. Both parties were respectively represented by Ms. Parichat Chatwattanadilok (3rd from left), Jockey's Senior Manager under Central Marketing Group Limited, and Ms. Janprapa Vichitcholchai (4th from right), Deputy Director of Fund Raising Bureau, The Thai Red Cross Society. This campaign is Thailand's first-ever project of innerwear donation under the concept of "Show You're Jockey", which encourages consumers to confidently live their lives when they wear finest innerwear. Every purchase of "Jockey Basic Special Pack" or a sharing of campaign's photo on social media, Jockey will donate one piece of innerwear to the Thai Red Cross Society aiming to deliver 10,000 pieces by the end of this year. The recent campaign announcement event at Central Plaza Ladprao was also joined by idols of new-gens namely Matthew Dean Chantavanich (2nd from left) and Anoma "Meiji" Saransikkarin (3rd from right) as well as top celebrities such as Pornpan Sittinawawit, Chanokwanan Rakcheep, and Karin Satayu.