Bangkok--9 Dec--RTB Technology
RTB Technology Co., Ltd. celebrates 10th year of Jabra business in Thailand, spurring the yearend market, underlining its innovative leadership with new lineup, introducing "Jabra Eclipse," distinguished with classic and exquisite Danish design and the 3 latest ultimate Bluetooth headsets including "Jabra Sport Pace Wireless," "Jabra Halo Fusion" and "Jabra Steel" to cater to customers in each segment and lifestyle variety, giving users freedom to use headset every time and place, convincing to achieve sales growth target for the year.
Dr. Banphot Vatanasombut, Managing Director of RTB Technology Company Limited, disclosed "Jabra is the world leading headset brand from GN Company, Denmark, with business presence for over 140 years. The year 2015 marks the 10th anniversary of Jabra business in Thailand. Jabra products have been greatly accepted by Thai customers, evidenced by ongoing sales growth and leading market share of Bluetooth headset for more than 5 consecutive years. The key success factors include the understanding of consumer insight into product and service and marketing activities. Moreover, the continuous introduction of product that meets consumer demand creating satisfied consumer experience and aftersales service, as well as having effective activities to approach customers and dealers, are the keys of Jabra 10 year success in Thailand.
On occasion of 10th anniversary celebration of Jabra success in Thailand, RTB, in corporation with the Royal Danish Embassy and the Ambassador of Denmark to Thailand H.E. Mr. Mikael Hemniti Winther, introduces the latest 4 Bluetooth headsets; "Jabra Eclipse," "Jabra Sport Pace Wireless," "Jabra Halo Fusion" and "Jabra Steel" to meet demand of today's customers having different lifestyle and preferring assistive device to facilitate daily activities with more freedom and efficiency.
Jabra Eclipse is the new flagship of smart Bluetooth headset, outstanding with stylish and elegant Danish design, button-free with touch control, 5.5 gram weight, comfort wearing, ideal for today's businessmen requiring agility on the go, highest conversation sound quality making you feel like talking to your partner at the same place with Advanced Noise Blackout, the noise cancellation technology featuring dual microphones and the premium HD speaker for the most ever realistic sound experience. Moreover, the Jabra Eclipse comes with voice command, voice status and caller ID. Jabra Eclipse works with Jabra Assist App that helps get most out of the headset such as customization of headset sound quality, battery status, headset instruction, headset location search and a lot more. The headset includes portable charger that extends up to 10 hour music and talk time.
The other models launched together are "Jabra Steel," the toughest headset designed for heavy-duty users such as architect, engineer and explorer. The headset is Dust, water and shock resistant, ensured with 5 year warranty. Designed for those who use the headset for simultaneous music and work, "Jabra Halo Fusion" The convenient neckband allows you to easily access your wireless earbuds that allow you to quickly pop the earbuds in and out whilst your phone stays in your pocket. Finally, "Jabra Sport Pace Wireless" serves sports users, completing sport range after the previous models Jabra Sport Pulse Wireless and Jabra Sport Coach which have drawn great response from consumers in Thailand. Jabra Sport Pace comes with premium sound, secure fit and integrated training app to enhance any sport. The headset is only 21 gram in weight, sweat and weather resistance, and has quick charge function, 15 minutes of charging provides 60 minutes of battery life.
"The arrival of Jabra Sport Pace Wireless strengthens the sport product category for Jabra and complete product lineup to meet demand of every consumer group. The Jabra Sport Pulse Wireless accommodates runners. The Jabra Sport Coach Wireless suits cross-training users with customized exercise program. The Jabra Sport Pace Wireless facilitates general workout users who prefer clear sound quality while exercising."
Dr. Banphot added. "The Jabra Steel emerges to satisfy specific users requiring a headset durable for every work condition and every workplace environment. The 5-year warranty ensures durability of the headset. Last but not least, the Jabra Halo Fusion is designed for those who use the headset to talk and listen to music at the same time. Highlight is comfortable wearing, similar to the long-standing Jabra Street launched 5 years ago."
"Thanks to the headset innovation that satisfies every market demand, I believe that Jabra Eclipse and the other three new launches will receive a great welcome from customers, driving annual sales of Jabra to achieve the target of 100 Million Baht. Regarding growth direction in 2016, the overall headset market will continue to grow in music and sport segments in line with global trend due to change in user behavior using headset more for entertainment and workout." Dr. Banphot concluded.