Bangkok--11 Dec--TQPR
Mobile-first platform makes online shopping and selling more secure, more fun, and more fuss-free than ever before!
Shopee, Southeast Asia's latest mobile customer-to-customer (C2C) marketplace officially launches in Thailand today. The platform was soft launched earlier this year in the region, including Thailand, Malaysia, Indonesia, Singapore, Vietnam, the Philippines and Taiwan. Shopee boasts a wide range of products, is equipped with a secure payment method, has a fully-integrated delivery service, and innovative social-led features to create a shopping and selling experience that is more secure, more fun and more fuss-free.
Today, a large part of online purchases in Southeast Asia takes place on mobile devices. Thailand is indeed a very exciting market with 59% of the country's smartphone users shopping on their phones >. By 2018, Thailand is projected to have nearly 27 million smartphone users, putting the country as the ninth largest smartphone users population in the world >.
"Shopee will thrive in the growing mobile C2C marketplace in Thailand. With our intuitive interface, buying and selling couldn't be any easier and faster. On Shopee, anyone can buy and sell in less than 30 seconds, anywhere and anytime", said Terence Pang, Regional Managing Director, Shopee.
For budding entrepreneurs, Shopee also empowers them to be more effective sellers by providing access to millions of consumers at zero cost with integrated tools to manage both inventories and customer relations.
Fuss-Free and Secure C2C Shopping Experience
Shopee addresses common issues faced by users on other C2C marketplaces such as fraud, transaction risks and the hassles of logistics.
Shoppers can now purchase their favourite products from the app through a secure payment service calledShopee Guarantee – to ensure that if products are not received in the previously agreed-upon condition, payment will be refunded to the buyers in full.
Socialising the Mobile Shopping Experience
Featuring a user-friendly interface with an in-app Live Chat function, Shopee enables users to shop and communicate at their own convenience. Designed to truly embody a social commerce platform, Shopee integrates social features including hashtag functions, allowing users to easily search for the most popular product or keep up with the latest trends. They will receive real-time updates similar to other social media platforms.
Whether it is trendspotting or trendsetting, users will now be able to collectively organise their products, as well as define and own the latest trends happening in the marketplace.
"Shopee brings together individuals who are passionate about online buying and selling", shared Pang. "Our team aims to create a secure, fun and fuss-free C2C shopping experience with integrated social features which is a big thing in Thailand. With live chat, social sharing and hashtag features, our platform has brought a truly social marketplace to life."
Empowering Sellers across Southeast Asia
Soft-launched in June 2015, Shopee has since accumulated several million active users across Thailand, Malaysia, Indonesia, Singapore, Vietnam, the Philippines and Taiwan, of which, 30 percent are already selling products on Shopee. The platform currently has more than three million product listings, a result of dedicated engagement with real influencers and retail entrepreneurs.
"Shopee is more than just a shopping app – it is like a "family" where you and your friends can happily shop for a range of products with ease and at your own convenience. Shopee understands both buyers' and sellers' needs, and the application is extremely easy to use with the various features supporting it", said Tashsamon Supsuwan, entrepreneur and owner of Rainbobag, a Shopee store which sells genuine leather bags.
Pang added, "Individuals often wish to set up their own online shops but lack the know-how. Shopee makes it easy for anyone to list products and manage their inventories, while facilitating financial transactions and delivering products on their behalf. With tools such as the Seller Assistant, Shopee helps everyday individuals sell like a professional retailer and become successful entrepreneurs."