Bangkok--14 Jan--Neo Target
P.F.P. Group has set a goal for 15-20% growth from last year in the frozen processed value-added seafood products industry; plans to penetrate the ASEAN market, expand distribution channels, improve product quality to cater to the lifestyles of all relevant consumer groups; and announces launch of an exciting campaign in celebration of the company's 30th anniversary.
Mr. Thawee Piyapatana, Chairman of P.F.P. Group, one of the country's leaders in the production and distribution of frozen processed value-added seafood products industry under PFP brand, informed that the company has confident in the measures and policy to be undertaken by the government to recover from last year's economy; Therefore PFP has set a goal of 15-20% growth or total sales of 6 billion baht and is preparing for market expansion for reaching more consumers both within the country and overseas. 60% of production is based on domestic market and remaining 40% on overseas markets.
"Based on change of consumer behaviour towards seeking ease of access and convenience in their choice of food as well as the advertisement nowadays amongst consumers about prioritizing one's health and safety, PFP has continuously developing and manufacturing new products to serve such changing behaviours amongst consumers: PFP products are made from ground fish that has been processed by using the most advanced technology in the food science field with modern machinery and equipment – always keeping quality and safety of consumers in mind."
"We have plans to expand all distribution channels to serve the increasing number of consumers both within the country and overseas including tourists and investors who are part of the urbanization process within the AEC Group as well as to serve the increasing Muslim population. All PFP products have been granted Halal certification The Central Islamic of Thailand thus maintaining the customer base and expansion of the Halal market in accordance with the policy to promote and support Halal food export and service with an aim to raise Thailand's position to be amongst the world's top five in Halal food export within the next five years."
PFP products are divided into 7 groups: Imitation Crab Stick Group; Fish Tofu Group; Breaded Group; Fish Ball Group; Fancy Group and other product groups such as BBQ Shrimp; Fish and Mushroom Bun; and products for export such as Fish Fusion; Thai Fish Cake, Fish Balls which PFP has been exporting to more than 21 countries worldwide including Korea, China, The Netherlands, Italy, USA, Australia, New Zealand as well as AEC countries, namely, Cambodia, Laos and Myanmar; and is the first company in the frozen processed seafood industry to export products to the CLMV group," said Mr. Thawee.
Mr. Thawatchai Ratanapisit, Executive Director of the P.F. P. Group, disclosed that the Group has planned additional expansion through various other channels including via Modern Trade and Horeca to reach all customers. As regards overseas markets, the company has divided into three distribution channels: Supermarkets; restaurants and importers from more than 21 countries as well as continuously penetrate into new markets such as the CMLV Group and the Middle East.
PFP plans to introduce new products which have undergone a research and development process to serve the expanding health food market to cater to the modern lifestyle of consumers. The company has a dedicated R&D team who continues to research and develop quality and nutritious products on a par with international standards as well as make adaptations to suit all target groups in every corner of the world. Moreover, in the plan is to manufacture of Retort products which would no longer require refrigeration.
"Last but not least, in celebration of 30 years of doing business in the frozen processed seafood industry, we are launching a special campaign to thank all our customers for their trust and support of PFP products as well as to enhance sales: The "PFP 30 Years Try your Luck" campaign will give participants opportunities to win prizes with values more than 2.5 million baht. Prizes comprise 30 GT125 YAMAHA motorcycles; 30 baht Gold Necklace as well as vie for a major prize at year end IZUZU D-Max Hi-Lander.
Those who are interested to "try your luck" for such exciting prizes, simply submit cut out flaps from labels of participating PFP products from now until 30 September 2016. The company will also stage a Road Show to various provinces throughout the country to enhance awareness and make PFP brand top-of-mind amongst the target groups," concluded Mr. Thawatchai.