Bangkok--26 Jan--TQPR
- To introduce the merits of incentive travel to Korea in Thailand, China and Indonesia
- Incentive travel package to Korea worth thirty million won is given to the final winner
The Korea Tourism Organization's (KTO) '15 Seconds of Success' campaign is receiving much attention. The campaign is being conducted to promote the merits of incentive travel to Korea among workers in three major Asian countries. The campaign, which began on January 6, has more than 300,000 views for its promotion video and over 10,000 'likes' for its SNS posting.
The '15 Seconds of Success' campaign has been designed to inform Thai, Chinese, and Indonesian workers that Korea is the best place for incentive travel. An incentive travel package to Korea worth thirty million won, or over nine hundred thousand baht will be provided to the final winning team.
From January 6 to 27, three questions related to incentive travel to Korea will be uploaded on KTO's website (http://k-incentive.koreaconvention.org/kto/officialvideo/html/thai.html) and also KTO's Thailand Facebook page (https://www.facebook.com/KTOThailand) every Wednesday for three weeks. Individuals or groups who wish to participate may submit entries by leaving a comment on the question-video posting, after uploading a response video to the question on his/her own SNS account. The response video must be longer than 15 seconds. In addition, multiple entries are possible and extra points will be given to those who responded to all three questions.
Once all entries are received from participants of each country, the top 10 outstanding videos will be selected from each country. The top 10 videos will be uploaded onto the campaign's official website after video experts go through an additional editing process. The No. 1 video will be selected for each country among these top 10 videos after adding up the voting scores on SNS and KTO's evaluation score.
The final winner will be chosen after a competition among No. 1 videos of each country. An incentive travel package to Korea worth ten million won or over three hundred thousand baht will be given to the three top teams of each country and an additional twenty million won or over six hundred thousand baht worth package will be given to the final winning team.
Recently, Korea is receiving much attention as one of the world's best spots for incentive travel. Preferences are high among workers who receive actual benefits of incentive travel, with not only the opportunity to personally experience Asia's latest trends and culture, such as the Korean Wave, fashion, IT, but also a safe and pleasant travel infrastructure. The '15 Seconds of Success' campaign is an easy and convenient opportunity for Thai, Chinese and Indonesian workers who have been interested in incentive travel to Korea.
Meanwhile, recent numbers show that incentive travel to Korea is gaining much popularity within Asia, such as the fifteen thousand employees of Joy Life International, a Chinese company, visiting Korea in May, 2016.