Rado’s new chocolate brown high-tech ceramic watches. A sweet sensation for lovers

ข่าวทั่วไป Monday February 1, 2016 15:57 —PRESS RELEASE LOCAL

Bangkok--1 Feb--Pris Priority Rado is renowned the world over for itsexceptional Swiss quality, award-winning design and unparalleled mastery of materials. Rado high-tech ceramic watches are valued not simply for their scratch resistance, but for their beauty and exemplary comfort as well. Sustained research in recent years has allowed the Swiss watchmaker to develop high-tech ceramic in a range of new colours. The inaugural black models were first followed by elegant watches in white high-tech ceramic. Rado was the first to use plasma as well, a hightech ceramic whose surface takes on the luminous look of steely metal. Today a new colour makes its debut on the high-tech surfaces and stylish contours of Rado timepieces. Well known to connoisseurs of Swiss artistry and craftsmanship, it is the signature colour of the Maîtres Chocolatiers who have made Switzerland synonymous with chocolate heaven. As the light changes in the course of the day, the nuanced surfaces evoke the full range of the master's art, from the darkest of dark chocolates to the sweet, lighter hues. The rich depth of colour is enhanced by the sensual pleasure of touch as the ceramic surface warms to the temperature of the wearer's body. High-tech ceramic in chocolate brown - a delight to the senses and the knowing eye.Two Rado models have been chosen to reveal the exceptional qualities of the new ceramic surface and design with large dial as an idea gift for Valentine's day celebration.The sweetest piece in this debut edition from Rado - true masters of the craft - is the Limited Edition Rado HyperChrome Automatic Diamonds. This dazzling work in rich brown high tech ceramic and rose gold detail is studded with atotal of 56 Top Wesselton diamonds, transforming this exceptional timekeeper into asensuous, glamorous and exclusive delight : engraved on the chocolate brown hightech ceramic case back is the limited edition number (XXX/600). Rounding out the new colour collection is the Rado HyperChrome Automatic, presenting a polished, rich brown monobloc ceramic case flanked by lateral inserts and crown in rose gold coloured PVD stainless steel. The brown dial with rose gold coloured hands, black veneer and luminous highlighting is framed by a brown flange and enhanced by a curved sapphire crystal with antireflective coating on both sides. Rado's new chocolate brown high-tech ceramic watches is now available at Rado counters at leading department store nationwide. For more details, please contact Rado at Tel 02-610-0200. For more information, please contact Pris Priority Communication Co., Ltd. Tel. 02-662-5477-8

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