Bangkok--18 Feb--Verve
Lee Cooper, the original British denim brand, by Central Marketing Group (CMG), would like to welcome the year 2016 with its Spring/Summer 2016 Collection. Celebrating the brand and those who love to wear Lee Cooper's finest items in their own styles, the collection is launched alongside a new campaign entitled "Made To Be Different".
"Made to be Different" campaign focuses on the diversity of communities in East London and how people living in the area 'twist' fashion trends to create individual looks. The campaign further brings spotlight to the people who love to wear Lee Cooper and express themselves with their distinctive fashion tastes as well as those who love to have fun, and those who dare to act unlike others. This campaign does not solely emphasize on appearances but it also admires each wearer's true identity too.
All aforementioned inspirations lead to Lee Cooper's new Spring/Summer 2016 Collection, catered to ensure that each fashion item by selected each individual truly fits with each one's identity, interests, attitude, or hobbies. The collection gives a nod to people living in London's East End area, particularly vendors at Spitalfields Market who, during their old days, love to flamboyantly dress themselves to impress passersby. Combining with up-to-date trends, a classic and vivacious dressing style of these shopkeepers remain to be seen at East End even in the age of modern entrepreneurship. As always, the collection feature Lee Cooper's two signature jeans patterns namely Harry – a straight fit jeans for men – and Pearl – a skinny jeans for women. Made with original British denim, both of these jeans designs are available in black, grey, and acid wash. Different dark tone of these jeans should suit every possible occasion and fit with core concepts of the "Made To Be Different" campaign.
Be proud of your fashion taste with Lee Cooper's Spring/Summer 2016 Collection and the "Made To Be Different" campaign. The whole collection is now available at every Lee Cooper Shop and counter located in upscale shopping malls nationwide. For further details, please visit "Lee Cooper Thailand Fanpage" on Facebook.
Spring/Summer 2016 Collection by Lee Cooper