Bangkok--24 Feb--Poly Plus PR
Ichitan Group has allocated recourses to prepare for a furiously retailing arena by initiating "Pulling out products from the shelfs". The strategy aims to stimulate all sectors of beverage retailing to sell Ichitan products faster under a strong campaign, "Ichitan, Rapid Rich, Part 6: Life Rewarding". Giving away big prizes that everyone dreams of; including two luxurious condominiums at the center of Thonglor and Chao Phraya Riverside, together with an additional of 28 Mercedes Benz GLA 200. All prizes worth 83 million Baht. The campaign is expected to contribute RTD tea market to grow by 10% in 2016.
Tan Passakornnatee, President & CEO of Ichitan Group Public Company Limited revealed that all beverage companies come up with different selling strategies in summer, which is a highest season of selling beverages. "Ichitan, Rapid Rich Campaign" therefore will be a powerful strategy that Ichitan Group has prepared to reach the company's annual target. The campaign has been phenomenal success for 5 consecutive years. The 6th "Ichitan, Rapid Rich" is named "Life Rewarding". This year Ichitan prepares to give away deluxe prizes that people of all classes desire to acquire includes 2 condominiums in prime locations of Bangkok – HQ by Sansiri at the heart of Soi Thonglor valuing 15 million Baht and The River by Raimon Land along the Chao Phraya River worth 10 million Baht. And the last but not least are 28 Mercedes Benz, GLA 200 Urban worth 2.09 million Bath each. Codes can be sent from March 1 to April 21, 2016. The River Condominium with a value of 10 million Bath will be given as the first prize on March 7, 2016.
The selection of luxury rewards including condominiums and Mercedes Benz is the strategy that Ichitan would "pull out Ichitan's products from the shelfs". Since the intensive competition in retailing business, each brand may use a unique marketing tool, e.g. offering a discount to motivate purchasing. On the other hand, Ichitan applies not only the sizing strategy to provide a wide variety of goods by avoiding the price war and to maintain the company's profit to reach the target performance. A tactic of "pulling Ichitan products from the shelf" by using high value prizes that people dream of owning will make consumers buy specific Ichitan products that cannot be replaced by other brands."
"Ichitan, Rapid Rich, Life Rewarding" provides 30 grand prizes. The prizes include a luxurious condominium with an area of 80.94 square meters at Soi Thonglor from HQ by Sansiri valued at 15 million Baht, the River condominium on the Chao Phraya River with an area of 69 square meters valued at 10 million Baht and another 28 Mercedes Benz GLA 200 URBAN, including the first class insurance worth 2,090,000 Baht each. To win the reward for life, simply press *711* and 10-digits code under the bottle cap or inside the carton of Ichitan Yen Yen or Bireley's of all sizes and all tastes via a mobile phone free of charge for all mobile operators. Lucky winners will be announced from Monday to Friday viawww.ichitandrink.com at 5 p.m.
Ichitan declared its readiness for full battling relying on Thai climate that becomes hotter every year which a direct good impact on beverage businesses. Due to continuous economic recession, all retail businesses, modern trade or traditional trade; wholesale to retails food stalls must plan their sales carefully. If there is any opportunity or any channel to push their products quickly and strongly, they have to absolutely grab it. If Ichitan's strategy meets the target, it is expected to drive the overall RTD tea markets to expand at least 10% from the previous year.