Bangkok--4 Mar--4D Communications
Joining Hands with Sales Channels to Expand Market Share in Provinces, Aiming to Have a Growth of Over 10% in 2016-
Brother announces a great success again with the sales volume forecasting announcement on the worldwide sales in fiscal year 2015 (April 2015 – March 2016) recording as high as 755 billion yen which is regarded as Brother's new high record.
Mr. Tomoyuki Fujimoto, Managing Director of Brother Commercial (Thailand) Ltd., discloses that, "It's a great pleasure that Brother can break a new record in sales last year amid the economic slowdown. In Brother Commercial (Thailand) Ltd., We expect to have a growth of at least 10% in fiscal year 2015 (April 2015 – March 2016). It is also Brother's new high record since it has operated in Thailand in 1997 onwards. This year Brother will continue to boost a growth in every angle consecutively to step into the market leader in all product segments as well as to be determined in corporate management to build trust among all stakeholders including customers, environment, community which we do business with, business partners, shareholders and associates under our business philosophy, "at your side", which we have committed for a very long time. Moreover, Brother sets a strategy to boost sales together with corporate management with stability and sustainability as well as to increase Brother's customer satisfaction. This will make the company be accepted and needed among new generation workers. We are strongly confident that we can achieve it definitely.
Mr. Teerawut Suppapunpinyo, Director of Sales and Marketing of Brother Commercial (Thailand) Ltd., discloses about business outlook in Brother Commercial (Thailand)'s products that in overall Brother has a growth in all product segments and expects that domestic sales of Brother printers in 2015 (April 2015 – March 2016) will grow 10% against overall printer market in Thailand. In 2016, IDC forecasts that overall market of all printer categories will grow 5% whereas Brother aims to have a growth of 10% which is higher than the overall market.
"Brother's 2016 plan will focus on 3 key strategies including 1. Expand market in to corporate segments with 2 key methods. The first one will be "Balanced Deployment", an idea on printer management in organization which aims to bring Printing and Imaging Technology within reach of everyone within organization, so that resources are utilized based on needs, and wastage reduced. By achieving a balanced mix of large departmental devices and smaller dedicated machines, the general office environment will function more efficiently. Based on a previously published IDC white paper on Balanced Deployment, an average savings of 23% was reported from the application of this approach.
Balanced Deployment will be operated by Brother's experts who will undertake an exercise to review IT configurations in organization and identify the needs of each department to assess whether productivity is being maximized by the existing structure. From all data, the experts can initiate the analysis of existing layout with minimal disruption to business and present a more workable and cost-effective print and imaging model. Second is "Managed Print Services" (MPS), one of the print cost models which is in a growing trend. There are many solutions to choose including Toner Management Program. This program will be a purchase agreement on toner with free use of the printing and imaging solution device or customers rent the printing and imaging solution device and pay per use when printing. 2. Increase product lines in each product segment like printing and imaging solution device group which this year will introduce new products including laser printers, ink jet printers and mobile printers which will be launched this year. There will be also new models of label printers which will tap printing industry and electrician segments, scanners which will have mid to hi-end model to support demand in corporate customer segment and sewing machines which will have new models being launched both sewing and embroidery machines 3. Join force with sales channels to tap provincial market with a focus on sales & marketing activities as well as seminar for each customer group to cover all target groups."
Brother's improvement in services is another factor leading to the success. Recently, Brother performs its potential in ultimate services by proudly grabbing The Best Customer Satisfaction Contact Center 2015. Presently, Brother Service Centers and Authorized Service Centers cover all 77 provinces with a total of 139 centers including 5 Regional Brother Service Centers nationwide. We will try to increase service points for both printer and sewing machine group. Recently, Brother adds drop point for sewing machines to facilitate customers. Besides nationwide service centers and fast maintenance services, Brother Contact Center: 0-2665-7777 is another important part we have paid attention to and always improve with services through telephone and email.
Brother also emphasizes on corporate social responsibility (CSR). Besides a determination on mangrove conservation and reforestation under the "Mangrove Reforestation Project in Thailand" which Brother has supported for over 7 consecutive years, Brother creates activities to help cancer patients under "Brother Run and Share Project" for the second consecutive year as well.