Bangkok--30 Mar--Midas PR
Jaspal & Sons Co.,Ltd., the importer of classic American design furniture Ethan Allen, presents the new direction of American modern classic inspired design 'Living Heritage' at an exclusive event which is being held at Ethan Allen showroom, located in the Crystal Design Center (CDC), an upscale design furniture shopping destination in Bangkok. The Living Heritage captures the modern yet classic brand aesthetic of Ethan Allen.
The sleek showroom at CDC showcases some new directions for the 83 years old brand. "Ethan Allen is America's modern classic design brand," said Daniel M. Grow. Senior Vice President – Business Development at Ethan Allen Interiors Inc. "And like America itself, we bring together inspiration from all over the world to create our 'Living Heritage' that is uncompromised craftsmanship."
"This is not just a furniture store but an inspiring destination for all things home design. Shoppers will find an eclectic mix of styles and fashion-forward vibe which you wouldn't find in other stores" Tarun Puri Marketing & Sales Director – Jaspal & Sons Co., Ltd. added "the staff at Ethan Allen are more than just sales people, they are interior consultants who assist our clients make informed decisions."
Ethan Allen still crafts much of its furniture by hand in its own North American workshops, but today those styles are surprisingly versatile, and shoppers will also find the brand's long-standing reputation for fashionable, fine quality furnishings now extends to rugs, lighting, collectible artwork, decorative accents and more.
"Mr. Kiatisak Singhsachathet Managing Director – Jaspal & Sons Co., Ltd. concluded, "We are honored to represent Ethan Allen as it is in perfect alignment with our current upscale brands and possesses craftsmanship we can relate to. Furthermore, Ethan Allen has impressively grown their footprint on a global scale. Following suit, the Ethan Allen store at CDC spurred by the new direction of 'Living Heritage' can expect a warm welcome and continuous growth from the Thai market."
The event will welcome VIP celebrity invitees including Munchumart Numbenjapol and Paipunnee Taechanarong. Media, celebrities and guests from related industries will be treated to an enticing exploration of the senses through the nine pillars of the Ethan Allen design concepts: Inspired, Blue Rhapsody, Dream Girl, Love & Laughter, Glamour, Aristocratic, Colonial and Classic.
The highlight of the event is a unique tour of the showroom inviting guests to experience the beautiful way of living that Ethan Allen furniture creates. Using sights, sounds, scents and interactivity, the 'Living Heritage' event weave a blend of delights for each room to encapsulate memories and aspirations for the guests. Three of nine showrooms feature a themed activity entertaining guests to a concept of Aristocratic, Love & Laughter, and Glamour.
Aristocratic: A perfect combination between furniture pieces in our 'Tango' Collection, showcasing bold looks for the bedroom and living room at our design center. Featured in these rooms are the 'Dexter Bed', 'MarenChairside Chest', 'Reeves Dresser Tango', 'Oliver Coffee Table', 'Gregory Console' and 'Cottage End Table'.
Love &Laughter: the genuine classical style with our 'British Classics' collection.
Glamour: A light and casual, yet elegant combination between furniture pieces in our 'Maison' collection, inspired by glamorous classical French furniture of the 14th - 16th century.
Inspired: A cutting-edge look that combines both luxurious collections: 'Modern Glamour' and 'Collector's Classics'.
Dream Girl: A sweet concoction of classical furniture pieces featuring many of our flamboyant customized items, including the beautiful 'Bennett Three-cushion Roll-arm Sofa', 'Vivica Mirrored Chest', 'Suzette Chair' and 'Vivica Sofa Table'.
Colonial: A luxurious combination between 2 of our collections: 'Townhouse' and 'Newport', of which were inspired by the classic 19th century European designs. The dark mahogany furniture pieces reflect authenticity of the truly delicate craftsmanship.
Blue Rhapsody: This bold and masculine 'Townhouse' collection was inspired by classic 19th century European designs, carefully blending stately English Regency designs with a strong influence of French Louis-Philippe styling. This room features the 'Brandt Buffet' and 'Birkhouse Display Cabinet'.
Classic: A living area decorated with our delicated furniture from 'British Classics' collection. Inspired by 19th century English designs in east and West Indies.