Bangkok--4 Apr--Star PR
Lazada (www.lazada.co.th), the number one online shopping and selling destination, announced that a record number of daily visitors shopped on its platform during its 4th Birthday Sale. In total, it received more than 130,000 shoppers during the 4-day campaign from 15 to 18 March 2016.
"Health & Beauty" emerged the most popular category for the first time during the campaign, with "Home & Living" and "Mobiles and Tablets" taking the second and third places respectively. This shows that Thai consumers are not only buying electronics online now, and have started to purchase a wider range of products, including lifestyle items.
The same trend was also observed amongst parents. A growing number are ordering babies' consumables online. For example, more than one pack of diapers were sold every minute on Lazada during the 4th Birthday Sale. In fact, Lazada has recently launched a new sub-category titled "Toys and Games" to better cater to the needs of these tech-savvy parents.
"During our four years in Thailand, we saw a shift in shopping habits. Many people are shopping online more, attracted by the convenience and our effortless shopping experience. Lazada is committed to always improve this experience. In this year alone, our customers can look forward to more secured and convenient payment options, differentiated delivery options that allow them to choose when their orders are delivered, and a new site-design that will enable better navigation and search," said Alessandro Piscini, CEO, Lazada Thailand.
"Lazada's 4th Birthday Anniversary campaign was one of our most successful campaigns and we are delighted with the results. We have just launched new and innovative BabyLove Playpants Nano Power Plus and during this campaign we received very good feedback from our customers" said Pojana Chusil, Head of Marketing – Baby, DSG International (Thailand) PLC.
Top Brand in the YouGov BrandIndex's Buzz ranking 2015
Lazada Thailand was recognized as the top brand in the YouGov BrandIndex's Buzz ranking in 2015.
"This is the best birthday present for us. We thank our customers for their support and trust. We will continue to bring the best of online shopping and selling through great value, vast assortment and buyer protection program," added Alessandro.