Bangkok--25 Apr--Absolute PR
iTopPlus is collaborating with Sripatum University to take another big step forward with its "iTopClasses" training program. The cooperation symbolizes the partners' determination to create the first digital marketing institute in Thailand. iTopClasses offers classes of digital knowledge for entrepreneurs, business managers and interested individuals who want to use digital marketing to increase sales, better reach their target groups, obtain more accurate performance measurements and be more cost-effective.
Responding to the popularity of social media and changes in the online world, "iTopClasses" has introduced courses of digital marketing on top 4 online platforms: Google, Facebook, YouTube and LINE@. Though the classes are short in duration, the course offers in-depth knowledge of fully integrated functions that are truly practicable, by hands-on experience lecturers; service providers' representatives and leading digital marketing experts in Thailand.
Details of each course are as follows:
High Performance Google AdWords (April 23-25, 2016)
This class offers a how-to in creating Google AdWords, competitor/keywords analysis, data analysis and other advanced optimization techniques to help you maximize usage of Google AdWords for the highest return.
Professional Facebook Marketing (May 14-15, 2016)
This class offers a how-to in creating ads linked to Content Marketing on Facebook for effectiveness, as well as measuring marketing method via Facebook Insights. The class also provides real case studies for participants' benefits.
Effective GDN & Youtube Advertising (visit www.itopclass.com
for class schedule)This class provide techniques how to create ads on YouTube, one of the most popular platforms, how to distribute ads on the Google Display Network (GDN) which covers hundreds of thousands of websites, and how to use Google AdWords Remarketing to attract previous website visitors to become customers.
Intensive LINE@ Marketing (visit www.itopclass.com for class schedule)
Learn how to use LINE@ tools and techniques to reach the right customers, with tips on how to use every tool effectively like a pro.
Mr. Kampol Tanapanyaworakhun, CEO of iTopPlus Co., Ltd., said: "iTopClasses, the Thailand's first digital marketing institute, is the result of cooperation between iTopPlus and Sripatum University. Its main purpose is to provide digital marketing knowledge and skills to Thai entrepreneurs and to build skilled human resources for the online marketing field. The latter are expected to become a major element supporting Thailand's digital economy and help the country competitiveness in the international market.
"Digital marketing is a global trend that is becoming increasingly significant. iTopPlus therefore has selected courses that are popular and essential, and has continuously updated their contents as well as added new knowledge for interested people."
"Since the establishment of the first iTopClasses in June 24, 2014, there are 11 courses in total with 188 participants from 20 classes. In 2016, the company expects to conduct 60 classes. In addition, iTopClasses has designed a special training course for corporate customers so that they can extend digital marketing knowledge to organizations nationwide."
"Companies that have used our corporate training courses include Serendipity Media Co., Ltd. for Digital Marketing course; Home Buyer Guide Chiang Mai Co., Ltd. for Facebook Marketing Best Practices; Vejthani Hospital's medical doctor team for Content Marketing; and Sikarin Hospital's medical doctor team for Social Media Marketing."
Dr. Rutchaneeporn P. Phukkamarn, President of Sripatum University, added: "iTopClasses is a digital training institute that reflects the true dedication of Sripatum University and iTopPlus. Although the world is moving rapidly into an integrated digital era, Thai entrepreneurs' understanding of how to use digital tools to develop their businesses and in day-to-day work remains limited. As a result, we have jointly created training courses covering the Digital Marketing, Multimedia and Programming areas, starting from basic to advanced classes.
"For each individual course, we emphasize selecting instructors with solid knowledge and real experience so that participants, including students, office workers, entrepreneurs or any other interested people, can truly adapt the knowledge to their businesses and work. We realize that today is the era of digital, the ASEAN Economic Community (AEC) and the rise of Generation Y, our role as a university is that of an 'upstream' unit responsible for creating personnel. The key is to swiftly adjust and to keep up with changing lifestyles. Sripatum University thus places importance on creating personnel in new fields that will become future career trends."
Interested persons can register and submit application forms or see more details of each course at www.itopclass.com, or tel: 061-419-7442, 02-934-2512; E-mail:
[email protected]