Bangkok--25 Apr--Dentsu media
Dentsu media (Thailand), a leading and fastest growing media agency in Thailand earned a gold for winning "Best Engagement for a Targeted Community" at the PR Awards 2016. The award was given for the best-in-class work in launching a successful innovative virtual reality engagement with its partnership Qatar Airways, the world's best airline in 2015*. Dentsu media was the only media agency in Thailand recognized for the awards.
The project "Landed A380 in Thailand" served Thailand with the never-before virtual-reality experience to enthusiastic target audience and potential customers to take flights with the stunning computer-simulated reality of Qatar Airways A380. The project provided an artificial sensory that bridge participants with the perfection of phenomenal technology and unparalleled five-star service from the A380. The campaign has engaged and inspired target audience to its exquisite and superior flying experiences throughout the journey.
Mr. Mitsuyuki Nakamura, Chief Executive Officer of Dentsu media Thailand and President of Dentsu media Southeast Asia said the award was the outcome of the agency's utmost effort putting into the work by Media Palette, a division of Dentsu media Thailand.
"I am so proud of our team in Media Palette. This prestige gold at PR awards is a proof of our effort to develop our creativity and capability to the fullest," said Mr. Nakamura. "Our top notch work helps bridge our client to target groups efficiently,"
Furthermore, Mr. Nakamura asserted that its constant attempt in serving series of holistic and innovative projects to anticipate highly target audiences have proven to be fruitful. Dentsu media Thailand is endeavoring to bring integrated strategy and market activation to reach the highest target audience. With excellent cooperation from Qatar Airways, it helps us steer the success in winning the gold award of Best Engagement for a Targeted community from PR Awards in 2016.
Mr. Nakamura explained that Dentsu media Thailand believes that the strong support is a source of the power of creation. This campaign is indeed marked successful, as its project has been heralded all across Southeast Asia.
"I would like to thank our partner, Qatar Airways, who trusts in us and give the opportunity to launch such a fantastic 'Landed A380 in Thailand' campaign with excellent cooperation," said Mr. Nakamura.
Ms. Arveepan Malairat, Executive Director of Media Palette, Dentsu media Thailand regarded project "Landed A380 in Thailand" as a "forward-looking marketing solutions". She explained that the focus of Dentsu media is to emphasize on forming customer experience successfully. This project has favorably established deep brand connections between target audiences and the brand. This program has created viral market activation campaign, which leads to high brand engagement solutions.
"We can't thank our client enough for the support and trust in our work. Qatar Airways gave us an opportunity to develop and launch such a fascinating project "Landed A380 in Thailand" that results in a huge success," said Ms. Arveepan.
Ms. Arveepan also thanked all Dentsu media's professionals and executives for being a mainspring that helps steer this campaign thriving for lavishing the inspirations into the work.
"We always believe that inspiration is an essential source of every possibility. Dentsu media is more than just another media agency. Our core mission is to use our professionalism in making the impossible possible." Ms. Arveepan noted.
"With that core belief, we can deliver potent marketing campaigns and dynamic media planning effectively," Ms. Arveepan concluded.
The PR Awards is the event to celebrate outstanding public relation works in Southeast Asia produced by Marketing magazine, a leading publication that aims to recognize media and IMC brands that deliver exceptional strategic communications. The event was held in Shangri-La Hotel in Singapore on 23rd March 2016.
(Reference: Qatar Airways has been named for the world's best airline in 2015 according to annual top ranking conducted by Skytrax, an independent aviation research and quality evaluation organization)
Group Photo:
Ms. Arveepan Malairat, Executive Director of Media Palette, Dentsu media Thailand (middle) and Mr. Boonyathas Boonthittanont, Senior Media Planner of Media Palette, Dentsu media Thailand (right) were representing Dentsu media Thailand receiving a gold award "Best Engagement for a Targeted Community" from the campaign "A380 in Thailand" in the 3rd PR Awards by Marketing Magazine in Singapore.
Prior to this award-winning, Dentsu media has been crowned "Thailand Media Agency of the Year 2015" and "Thailand Digital Agency of the Year 2015" at the Southeast Asia Agency of the Year awards. Plus, Dentsu media was shortlisted in the Southeast Asia Integrated Agency of the Year.