Bangkok--25 Apr--Inwis
ALGORITHM-BASED EXCHANGE WILL INCREASE EFFICIENCY AND IMPROVE MARKET ACCESS FOR ADVERTISERS AND TV NETWORKS
Asia Media Exchange (AsiaMX) has launched a programmatic TV advertising exchange following its recent funding announcement. Advertisers can now enjoy better targeting, get privileged access to high-value linear TV advertising assets and benefit from an automated trading process.
"TV advertising in Asia Pacific is projected to reach US$53 billion in 2019*, and TV remains the largest** and most important advertising asset for brands seeking to reach their target audiences," said Basil Chua, Chief Executive Officer, AsiaMX. "With this game-changing advertising exchange, AsiaMX makes a leap towards helping brands achieve their marketing goals."
Using data and automation, the exchange allows advertisers to optimise their advertising campaign planning, booking, management and reporting. It incorporates audience measurement data from leading market research companies for improved accountability. Through the platform, advertising campaigns can be set up in mere minutes, simplifying a traditionally manual and tedious process.
Presently, AsiaMX has access to over US$60 million in programmatic advertising assets on behalf of leading pay-TV and free-to-air networks. These assets include premium prime-time, off prime-time, online video and mobile advertising inventory. Advertisers will now have privileged access to high-value 'first-look' advertising assets that are brand-safe and have 100% viewability.
A+E Networks Asia, Turner Asia Pacific, as well as Thailand's BEC-Tero Entertainment and Nation Broadcasting Corporation, are part of the first wave of TV networks offering premium advertising assets from their 11 highly-rated channels such as Warner TV, Cartoon Network, History Channel, Nation TV and Channel 3.
Also included in the first wave are Thailand's most reputable online television networks OTV Corporation, Dek-D Interactive and Asia Satellite TV (ASTV). They offer simulcast video streaming from TV channels and on-demand services.
"We are excited to be one of the first in Asia to get on board with programmatic TV. Despite still being at its infancy stage, we believe programmatic is the way to go in order to grow and advance the TV industry. AsiaMX's data-driven, automated trading system will help serve our advertisers better and reach their target audiences more effectively. It's a win-win." -- Amnart Treenarat, Senior Vice President at Nation Broadcasting Corporation Public Co.,Ltd.
"We are proud to partner with A-list linear and online TV networks to bring this big idea to reality. We are confident that TV networks will see new revenue and improved inventory utilisation," said Nick Chuah, Chief Commercial Officer, AsiaMX. "We take the business of TV advertising to the next level."
The exchange can be accessed through accredited demand-side platforms (DSP) as well as via its authenticated login at www.asiamx.com. AsiaMX's TV advertising exchange is now open for trading.
ABOUT ASIAMX
Asia Media Exchange Pte Ltd (AsiaMX) is a cross-media advertising asset management company. AsiaMX has pioneered an algorithm-based trading exchange connecting leading media owners to global advertisers and media agencies. AsiaMX currently has access to US$60 million in programmatic advertising assets across linear television, online video and mobile. Headquartered in Singapore, AsiaMX is funded by media, finance and technology angel investors as well as by 10K Asia, the accelerator arm of venture capital firm Marvelstone Group.
For more information, please visit www.asiamx.com.