Bangkok--17 May--Hill & Knowlton
KFC Thailand, by Yum! Restaurants International (Thailand) Co., Ltd. and licensed franchisee, Central Restaurants Group Co., Ltd., is showcasing its quick service restaurant leadership by launching the "KFC Rice Bowl" with three varieties of rice menus, including the already popular Kai Seed Bowl or Spicy Roasted Chicken Rice Bowl, Kai Sab Bowl or Spicy Chicken Rice Bowl, and the newest arrival – Kai Kiew Wan Bowl or Green Curry Chicken Rice Bowl (fried chicken with green curry sauce, and green curry rice). Each are served fresh in the new custom-designed packaging platform for the rice menus, which are hand-held size to offer greater convenience for office workers and young generations, particularly during the lunch time or rush hours.
Mr. Anhul Chauhan, Chief Marketing Officer – KFC Brand of Yum! Restaurants International (Thailand) Co., Ltd. said: "As a business leader in Quick Service Restaurants, it is necessary to constantly evolve and develop products to meet the needs and lifestyles of consumers, apart from growing the business. The "KFC Rice Bowl" is one of our new innovations in product taste and packaging to serve the strong growth in the lunch hour market. The bowl also fits with the active lifestyles of younger generations who are looking for modern and inspired design, great tasting food, and quick service. We hope that the KFC Rice Bowl menu will be warmly welcomed by our customers. In fact, after our KFC fried chicken, our rice menu items are now ranked number two in terms of KFC Thailand sales, and we hope to maintain the continual growth rate of our unique rice offerings."
KFC Rice Bowl consists of three delicious options including the already popular Spicy Roasted Chicken Rice Bowl, Spicy Chicken Rice Bowl, and the newest arrival - Green Curry Chicken Rice Bowl. The latter is served with freshly-cooked green curry rice, delicious bite-size crispy chicken pieces and topped with KFC green curry sauce, and presented in the new vivid handheld-size rice bowl. KFC Rice Bowl is available from today onward at KFC restaurants nationwide for the affordable price of 65 baht for each bowl, or 75 baht for a Combo set menu with Pepsi.