Bangkok--18 May--Hill+Knowlton Strategies
Coca-Cola (Thailand) Ltd. has announced the appointment of Mrs. Sedef Salingan Sahin to the position of General Manager of Coca-Cola Thailand, succeeding Mr. Antonio Del Rosario, who has taken up the position of General Manager – ASEAN Region, based in Singapore, effective 1st April 2016.
Mrs. Salingan Sahin joined Coca-Cola Turkey in 2003 as Strategic Planning Manager. Mrs. Salingan Sahin has since held various roles of increasing responsibility from Marketing Manager to her most recent as Sparkling General Manager & Marketing Director for the Turkey, Caucasus & Central Asia Business Unit (TCCA BU). In 2011, Mrs. Salingan Sahin joined the Juices business TCCA BU region as General Manager, during which time she led the turnaround of the business, restoring profitable growth with major competitive gains. In most recent times, Mrs. Salingan Sahin strengthened the sparkling business and its foundations, with clear strategies in corporate reputation, category acceptance and winning consumer propositions. Prior to Coca-Cola Mrs. Salingan Sahin worked with Procter & Gamble and McKinsey & Co.
In her capacity as General Manager of Coca-Cola Thailand and Lao, she will be responsible for determining sales, marketing and commercial strategy for the company. Mrs. Salingan Sahin holds a bachelor's degree in business administration and political science from Bo?aziçi University.