Bangkok--6 Jun--Polyplus PR
"Siam Discovery The Exploratorium" has finally come into being and revealed its new look as the biggest lifestyle specialty department store in Thailand. In addition, it has become more than an ordinary department store. It has transformed itself into "The Biggest Arena of Lifestyle Experiments" that allows the power of imagination to flourish. The cooperation between Khun Chadatip Chutrakul, Chief Executive Officer of Siam Piwat, and Nendo, a highly respected design team from Japan, made it possible for the grand opening to result in being extravaganza, original for it was full of creative ideas via interactive and innovative technology enabling young generation to fully appreciate the works of arts and installation projects of prominent world-renowned designers. The grand opening took place at Discovery Plaza, Siam Discovery, Thursday, May 26, 2016.
Attending the new-look celebration of Siam Discovery Exploratorium were well known celebrities, among them were: Kobkarn Wattanavrangkul, Kanachai Bencharongkul , Sopitnapa Chumpani, M.R. Suthipanee Yukol, Varavut Laohapongchana, M.L.Auradis Shidvongs, M.R.Usnisa - Kritsiri Sukhsvasti, Chayada Lewchalermvong and Kritchapol Savetanan, ML.Kwankamol - ML.Kathathong Thongyai, Suriyon Sriorathaikul, etc. A dazzling show during the Grand Opening Ceremony was the introduction of Discovery Man amidst high quality light-color-sound technology. The Discovery Man is a gigantic character designed robot of 5-meter tall, which will become the new symbol of Siam Discovery. In his capacity of the Head of the Nendo Team as well its Chief Consultant, Mr.Oki Sato, he was engaged to the building design as well as the interior designs of the building. The design is of square-box shape head symbolizing readiness to embrace new ideas. Inside the department store, there are high quality products of well over 5,000 brands categorized into the following categories: Everyday Products, Trend Products, Innovative Products & Services, Eco-friendly Products, and Collaboration and Absolute Siam Products.
Furthermore, we are pleased to entertain our customers with the "First Phenomenon" as we will introduce all prominent product brands for the first time in the world, the first time in the region, and the first time in Thailand.
Mrs.Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Co., Ltd., said: "What has made Siam Discovery outstanding and unique is our ability to offer thrilling experiences to customers at every corner of Siam Discovery. Our products carry their own stories for all both in terms of their value and appeal along with the origin of inspiration and imagination, and background information of how they have built the product brands to become powerful. In addition, we'll bring about a new phenomenon in relation to product introduction and service delivery never before seen—a total breakaway from the conventional retail business."
In collaboration with Black Egg, a well-known designer team from New York, we have organized Social Discovery Interactive Exhibition that captures the inspiration and passion of young generation in social media and convert them into interactive time-line story telling: collecting past and present pictures of users via Instragram, rearranging them on the time-lime screens in hundreds, analyzing identities of each individual, and displaying small pixels of mosaic pictures on gigantic LED screens.
Nendo's Exhibition is the display of outstanding design works of the Nendo Team. Mr.Oki Sato will take you to the world of "designed by nendo" comprising specially selected design works. This will be an interior design exhibition in vertical gallery fashion prominently positioned in the air in the middle of Siam Discovery where the audience can look at it with appreciation from different angles.
Discovery Man Exhibition is a forum where Mr.Oki Sato and 25 well-known artists throughout Asia jointly collaborate in the design of individual discovery man.
You are cordially invited to experience the search of your identity and become a part of this history in the making: getting into the arena that allows the power of imagination to flourish. The venue is Siam Discovery The Exploratorium starting Saturday, May 28. For more information, please visit www.siamdiscovery.co.th