Bangkok--20 Jun--Rippleeffect
Italthai Industrial recently selected an outside CEO to drive the organization towards a quantum leap growth within 5 years, kicking off with business restructuring to fully serve the needs of 4 segments of existing customers and implementation of the "Service Excellence" policy in order to achieve the revenue goal of 4.8 billion baht by the end of 2016.
Mr.Yuthachai Charanachitta, President and CEO of Italthai Group, disclosed about business direction of Italthai Industrial Company Limited (ITI), an importer and provider of professional after-sales service for world-class construction and industrial equipment, "According to our 5-year business plan, we have set out what we aim to achieve by 2019: to double the sales volume from 4 billion baht to 8 billion baht and to increase market share of heavy equipment in Thailand from 14% to 20%."
To drive operational efficiencies to meet business objectives, ITI has appointed Mr.Adis Peukpattanaruks as new Chief Executive Officer effective April 1, 2016.
Mr.Adis Peukpattanaruks has proven experience in marketing and sales, having worked for leading business corporations for over 25 years. As ITI CEO, he will lead the company forward into the new business direction focusing on "Multi-brand Marketing" and "Marketing and Sales Customer Segmentation" to streamline operational efficiency and fully serve the comprehensive needs of different customer segment.
ITI Marketing and Sales Customer Segmentation consists of
1. General Purpose
Flagship brands : Volvo CE, SDLG, Tadano
Primary target : Sub-contractors for general construction projects.
2. Mining & Quarry, Project Sales and Government Projects
Focus on multi-brand marketing for One-stop-service, Volvo CE, SDLG, Tadano, Yutong (Mining Dump Truck), Atlas Copco, Powerscreen, Bobcat, and Doosan, to serve various needs in terms of business objectives, project size, and budget for complete supply chain solutions.
3. Road & Highway
Primary target : Special class contractors with the Department of Highways.
Opportunity : Governmental road construction and road improvement projects.
4. Agricultural Industry
Flagship brand : SDLG (loader)
Primary target : Owners of cassava plantations, rice mills, sugarcane mills, and natural rubber plantations.
After-Sales and Customer Service, a separate unit from marketing and sales for speedy service. Responsible for after-sales services, spare parts, repairs and maintenance, CSA or Customer Service Agreement.
This new structure will increase teamwork efficiency for sales and customer service teams. Meanwhile, the "Service Excellence" policy being implemented will raise the bar of service at all units and branches to meet one standard. By adhering to these new policies, ITI is expected to earn 4.8 billion baht as planned.
"Business restructuring will not only strengthen our capabilities but also provide new business channels to support future opportunities that stem from the government investment policy and the growing potentials of our neighboring countries as seen from large utility scale projects such as roads, trains, sky train lines, irrigation systems and water management including construction projects in local special economic zones. These opportunities will likely boost sales of heavy machinery for at least 6-8 years, thus empowering ITI to leap ahead with a sustainable competitive advantage", added Mr. Yuthachai Charanachitta.
The heavy machinery market is valued at 40,000 – 50,000 billion baht and this year's outlook forecasts a 10% growth rate.
Italthai Industrial (ITI), one of major businesses under the Italthai Group, is a distributor and provider of professional after-sales services for world-class construction and industrial equipment brands, for instance, Volvo CE, SDLG, Tadano, Yutong, Bobcats, Doosan, Atlas Copco and Powerscreen which serve comprehensive needs for the industrial construction sector.