Bangkok--1 Jul--studio mango
Nowadays it should not be a surprise that we are in the midst of a global Retail (R)Evolution. Consumers are less reliant on the mall for their shopping as they once were. More and more people are now purchasing their goods online and retailers are increasingly choosing to locate themselves in the digital realm rather than a fixed address at the mall. The shopping behavior as we have known has changed and as consumers have matured, they now require a new type of shopping mall.
Speaking of the future of the Promenada Mall, Tjeert Kwant, CEO of Promenada Resort Mall Chiang Mail stated:
"The consumers now not only demand more reasons to visit a mall, they also expects shopping to be an experience. PROM's vision is to continue introducing a new lifestyle shopping experience. Rimping and Chi Chang – both owned by innovative local retail families – are excellent examples of stores that added experience and fun to shopping. In a digital world where online shopping is increasingly replacing physical stores, Rimping and Chi Chang will remain be more than worth to visit. Toys R Us is another great example of a very active retailer with a lot of events and activities to make your kids visit a dream experience. We are very happy to be here today to introduce Dino World Attraction & Education Center, a very important new member to the PROM Family. This new anchor tenant underlines PROM's next step in the (R)Evolution towards the ultimate center of lifestyle experience, fun and leisure."
PROM is anchored by the More Than Just Shopping Concept that includes three components:
First, PROM is committed to providing a second to none Lifestyle Experience Center. Every day people can make more choices to either shop online or to go to a physical store. So it starts with retailers who are offering products and services and create an environment that the customer finds worth visiting. On top of that the Chiang Mai people are very modern, price-conscious consumers, so the retailers should offer value for money. We have regular discussions with our tenants to create such a future-proof place. Besides shopping the customer expects entertainment, fun and leisure. Each visit to a mall should be a celebration, in particularly for the whole family. Therefore kids are most important in PROM's strategy and concept.
As PROM we are also responding to the government's policy of strengthening our local society. As a foreign-invested shopping center, this is an opportunity to increase the investment in both Chiang Mai and Thailand over the next five years.
Second, PROM's is increasingly becoming a Regional Service Center. Chiang Mai Immigration office is already a key tenant of Promenada, providing One Stop Service for residents in the region as well as for tourists. Next month Immigration with expand with another office in PROM. What is more, we have joined hands with the Software Industry Promotion Agency (SIPA) to launch a 500-square-meter Software Store & Co-Working Space to facilitate businessmen and startup companies in Chiang Mai, in line with the government's initiation to develop Chiang Mai into being a model of Smart City in the future. Since the opening many business people and also schools and students found their way to SIPA @ PROM. Anticipating on the Retail (R)Evolution, PROM will be a center-point of services related to the rapid increase of online shopping.
Third, Promenada aims to become not only a tourist destination but the pride of Chiang Mai. For the major project scheduled to take place soon, PROM has joined hands with My DINO company to invest over 175 million baht budget to create a more than 7,000-square-meter DINO WORLD CHIANG MAI, Attraction and Education Center, comprising spaces both inside and outside of the mall. DINO WORLD CHIANG MAI will feature over 100 life-sized dinosaur exhibits in an environment set up to imitate the world of dinosaurs, as well as activity space and the first-ever multimedia learning center on dinosaurs and fossils in the North of Thailand. The project is expected to be completed by the end of 2016. PROM is confident that DINO WORLD CHIANG MAI will attract a large number of both Thai and foreign visitors.
After research and education Paleontology. A new fossil species Jurassic Classic at the age of 150 million years Phu Noi ,Kalasin Province , a fossilized prehistoric animal species of the world, found turtles and sharks, freshwater age 150 million years hence making Thailand awake to study know more about dinosaurs. Phu Noi is a place where many fossils of ancient animals and most complete in Thailand.
Apart from the thoughtful utilization of spaces, our events and promotions taking place in each month from now on will reinforce the planned business strategy. Main activities set to be held in the next 6 months include every week events that we organize or that are brought by the government, third party organizations or event organizers. Events are a crucial part of our More Than Just Shopping concept that will make it more than worth to visit PROM.