Bangkok--2 Aug--Arc Worldwide
Dolby Laboratories, Inc. (NYSE: DLB) today announced the integration of the Dolby AudioTM experience on the Vietnam TV-Broadcast Research and Application Center (VTV-BRAC) Hybrid Broadcast Broadband Television (HbbTV) platform. VTV-BRAC is the first in Southeast Asia to integrate the Dolby Audio experience on the HbbTV platform. With three current high-definition (HD) channels-VTV1 HD, VTV3 HD, and VTV6 HD-already equipped with Dolby Audio, Vietnam TV viewers will be able to enjoy the all-new HbbTV services with Dolby Audio with the touch of a red button found on remote controls of HbbTV-enabled devices.
"The broadcast industry in Vietnam is evolving at a fast pace. Staying ahead of the curve with our collaboration with Dolby is a great opportunity for VTV to complement the unsurpassed Dolby Audio experience with this brand-new suit of HbbTV services," said Mr. Duong Minh Anh, Director, VTV-BRAC. "Vietnam viewers will be able to access HD premium content in Dolby Audio and can enjoy video on demand programs. Together with Dolby, VTV-BRAC is set to take the next generation of the home entertainment experience in Vietnam to a whole new level."
"We are very proud to work with VTV-BRAC to increase satisfaction, differentiation, and loyalty of their customers by providing premium audio in this next-generation home entertainment experience," said Mr. Pankaj Kedia, Managing Director, SEA, ANZ, and India, Dolby Laboratories. "Dolby Audio unlocks the potential of audio for your service with the proven Dolby Digital Plus format, enhancing powerful audio experiences with clear, consistent, and high-quality sound that you can deliver more efficiently and reliably across content of all kinds."