Bangkok--9 Aug--4D Communications
After rapid growth in their customer base, PiPPER STANDARD now fully joins the market share battle for cleaning products in Thailand, which has a total value of 60,000 million baht. With a marketing budget of more than 40 million baht, the company prepares to unveil three new products to cover all segments of the market.
Mr. Peter Wainman, Chairman and CEO of Equator Pure Nature Co., Ltd. the manufacturer and distributer of natural cleaning products, PiPPER STANDARD, revealed that in the past two years, 'PiPPER STANDARD' continued to grow in Asia Pacific. Factors contributing to the growth include the quality products that have been certified by doctors as certified hypoallergenic and environmentally friendly. Research findings also show that the markets in this part of the world are beginning to welcome natural products while market demand for natural cleaning products has increased all over the world.
"In speaking with doctors throughout Thailand, it is found that currently 49% of children in Bangkok and neighboring provinces have allergies, and that number has been increasing for 2-3 years. This is a major cause that makes parents change their purchasing behavior by turning to products that are made from natural ingredients and do not cause allergies or irritation in children," said Mr. Wainman.
Research and Development for PiPPER STANDARD began in 2010, and the products first hit shelves in Thailand in late 2014. Today, the products are available in eight countries in Asia Pacific: Thailand, Myanmar, Laos, Singapore, Taiwan, Hong Kong/Macau, Maldives, and Kuwait. In Thailand alone, 'PiPPER STANDARD' has introduced 12 SKUs in the laundry and surface care segments covering laundry detergents, fabric softeners, stain remover, dishwashing liquid, floor cleaner, and liquid hand soap, the latter a B2B sale to Siam Discovery.
With continual positive response, 'PiPPER STANDARD' plans to offer 3 new products in the second half of 2016: liquid hand soaps for consumers, bathroom cleaners, and multi-purpose cleaning. To expand their distribution, 'PiPPER STANDARD' aims to cover AEC countries, China, the USA, and EU countries by 2020.
For the distribution channels, Mr. Wainman explained that, "With the increasing popularity, our PiPPER STANDARD team found that distributors have given trust to place the products in modern trade stores, traditional trade stores, baby shops, and online platforms. To create further awareness of the brand, 'PiPPER STANDARD' has organized road shows and promotional events both in hospitals and leading department stores throughout the country."