Bangkok--17 Aug--RTB
DELIVERING LATEST PRODUCTS FROM 13 WORLD-CLASS BRANDS
TURNING PROFESSIONAL PRODUCTS TO MASS MARKET
RTB announces the ongoing plan to penetrate market, following successful launches of Connected Device in Thailand for over 10 years, unveiling the marketing plan for the 2nd half of the year, enlisting latest trendy products from 13 brands to the market, offering advanced technology currently available in professional products to general consumers, catering to lifestyle of today's consumers, employing offensive marketing strategy communicated through online channel and organizing activities to provide product experience for customers, setting 20 million Baht marketing budget, expecting a 20% customers base expansion by the end of 2016.
Dr. Banphot Vatanasombut, Managing Director of RTB Technology Co., Ltd., talked about the success of RTB in Thailand. "Throughout the past 10 years of marketing accessory products or Mobile Lifestyle in Thailand, RTB has received warm welcome from consumers and famous brands around the world. Today customer base significantly expands from mobile group to lifestyle gadget group. The mentioned success and growth result from the holistic strategy based on continual survey and research in consumer demand that allow RTB to propose highlighted innovations to meet a full spectrum of customer lifestyle. Moreover we spot on trend in world market in order to import innovative products to Thailand before others. The products marketed by RTB represent famous brands accepted in world market."
"The competition of lifestyle gadget market becomes intense this year due to the phenomenal growth as evidenced by the presence of many new brands in the market and continual introduction of new products. On the other hand, economic condition has not been good for a couple of years. The competition is therefore robust. Some brands or companies exit from Thai market or even world market. The major factor driving market growth is the expansion of Internet of Things (IOTs) on the 4G network. Every consumer connect everything to the world of Internet any time and place. Advanced technology makes various gadget easy to use. The device used specifically professional users can be applied by general consumers such as drone camera, music composition and decomposition by headphones, DIY home security and exercise analysis from heartbeat information measured by headphones. As a result, lifestyle gadget gains more interest from growing consumer group."
"Regarding business plan for the second half of the year, RTB incorporates a series of offensive strategies driven by the key target to extend its leadership in Connected Device to Lifestyle Gadget in cooperation with world-class brands occupying advanced technologies to cover a variety of growing segments while offering innovations that optimally meet lifestyle, demand and development of consumers in each segment. Towards yearend, the Company plans to join force with partners noted for trendy accessories to do the market in Thailand. The incoming products from 13 brands consist of Jabra wireless headphones, Audio-Technica headphones, Xiro drone, DOD car camera, Energea charger, Uniq case and bag, Motorola wi-fi camera, Philips headphones, Mophie battery, the Coopidea charge station, Maxell headphones as well as smart home products from Jacob Jensen and Smanos. The products are grouped in 6 categories covering every segment of lifestyle gadget including camera and video equipment, Home Connected Device, charging and battery equipment and tablet and mobile phone case and bag.
In addition, we shall focus more on offensive marketing. For the 2nd half of the year, the Company prepares marketing budget for 20 million Baht. Market communication will be done through online channel and video in line with more complex innovations supporting application or censor with connecting use such as intelligent home security and drone or pilotless airplane. Rich Media plays a key role in fast and clearly communicating story and product properties. The Consumer Experience strategy will be deployed through activities with distribution agents and target consumers for the opportunity to touch quality and experience from the use of new products. Regarding distribution channel, we shall reinforce existing distribution channel with 300 strong distributors nationwide as well as utilizing online channel and enhancing new distribution channels particularly specific product distribution such as furniture, drone, auto accessory and audio shops. Moreover, the distribution will expand to neighboring countries including Myanmar, Cambodia and Laos."
"Given the offensive marketing approach and ongoing launch of latest and trendy innovations to the market, we are convinced that consumers will bid great welcome as before and continue the growth of lifestyle gadget for RTB. The success this year may not be measured by sales volume due to deteriorating economy around the world. What makes us confident is trust from the leading brands around the world preferring us to manage distribution in Thailand on a continual basis and helping us to expand customer base from previous year to this year. We expect a 20% increase of customer base by the end of 2016." Dr. Banphot concluded.