Bangkok--25 Aug--Krungthai Card
Mr. Virach Paisitsavet (Right), Senior Executive Vice President – Operations "KTC" or Krungthai Card Public Company Limited was invited as the company's representative to receive an honorable award of "Thailand's Top Corporate Brand 2016"as the company with the highest brand value of 7,333 Million Baht in the Finance and Securities sector in Thailand from Prof. Bundhit Eua-arporn (Left), President of Chulalongkorn University presiding at the ceremony, recently organized at Sukree Kaewcharoen Meeting Room, the Stock Exchange of Thailand, Ratchadaphisek Rd. "KTC"
The award is based on rankings from Chulalongkorn University's, Faculty of Commerce and Accountancy, research on "the evaluation and ranking of Thailand's corporate brands", using an integrated evaluation tool called "Corporate Brand Success (CBS) Valuation." The tool assesses brands from the financial, accounting and marketing aspects and then ranks brand values by industries. Chulalongkorn has been in collaboration with the Stock Exchange of Thailand and affiliate media network of the Manager Group with the purpose to develop a systemic measurement that can effectively qualify values of Thailand's corporate brands and to encourage all organizations to strengthen their brands for sustainable social and economical systems of the country.