Bangkok--28 Aug--KOBFAH PR Agency
the essence of caviar skin caviar essence-in-lotion
Central Chidlom, Ladprao, Bang-na, Pinklao and Festival Chiangmai
The Mall Bangkapi
Siam Paragon and The Emporium
The essence of caviarIntroducing skin caviar essence-in-lotion
from caviar to skin
From centuries, caviar has been known to be a magical source of dense, rich nutrients. Scarce and coveted, caviar is a precious ingredient, sought after for its prestige, and for its power to enrich and regenerate skin. More than 25 years ago, La Prairie journeyed to the depths of the sea to capture precious caviar beads and harness their rare restorative powers. The result was the wonder of Skin Caviar, created with potent ingredients from caviar. A legend was born.
the caviar success story
Launched in 1987, the Skin Caviar collection was a revolution in the skincare industry to go beyond ordinary skincare and offer women infinite luxury and eternal beauty. Today, caviar one of La Prairie's iconic ingredients, at the core of the Skin Caviar collection and each new product encounters immediate interest and success.
from caviar to water
The phenomenon of caviar, at the heart La Prairie's iconic collection, is today reinterpreted in a new, delicate and luxurious way. For the first time ever, La Prairie scientists have used a perfected steam distillation process to capture caviar components in a pure and crystal-clear, active fluide. Whereas classic lotions contain regular water, Skin Caviar Essence-in-Lotion is made with exclusive caviar water, the distillate obtained through the steam distillation of caviar beads. This technique allows to get a different blend of components than the ones obtained from a classical extraction. In lieu of regular water, caviar water complements the properties of La Prairie's rare and precious caviar extract, known for its firming and lifting benefits. So sophisticated, Skin Caviar Essence-in-Lotion enhances the skin's tone and helps to immediately improve skin's hydration and elasticity, offering women a new exquisite experience. The treatment lotion also features La Prairie's extraordinary cellular complex. This proprietary complex has been at the heart of each La Prairie skincare formulation for four decades, providing nutrients, energizing factors and age-fighting ingredients that help with age delaying, moisture retention, and revitalizing dull skin. Skin Caviar Essence-in-Lotion is the ultimate indulgence to firm and lift skin for a suppler and smoother skin
from caviar to a new beauty ritual
Gentle, yet highly effective, Skin Caviar Essence-in-Lotion is the quintessential new call for skin's beauty. Developed to be the prime step of the skincare treatment regimen before applying serum, Skin Caviar Essence-in-Lotion breaks the codes of skincare lotions. Leaving the skin refined, firmer and perfectly moisturized, it is the new prerequisite of the daily ritual for an increased performance of the routine. Soft as silk and rich in caviar water, Skin Caviar Essence-in-Lotion is the missing link to the ultimate skincare experience. A light-textured formula featuring powerful ingredient to ensure timeless beauty.
from caviar to eternal beauty
Within the Skin Caviar collection, each remarkable formula, with sensual creams, serums, and lifting and firming magic belongs to an exquisite ritual that advances La Prairie's eternal quest for timeless beauty. Over the years, Skin Caviar's iconic collection has offered women a perfect fusion of Swiss science innovation and luxury ingredients. With Skin Caviar Essence-in-Lotion, a light and fresh yet powerful infusion, La Prairie celebrates its most iconic beauty collection with a new caviar wonder. This reinterpretation of caviar marks La Prairie's passion and commitment to deliver the most exclusive and innovative skincare in the world. The dawn of a new day for the skin.
a new beauty gesture, the missing link to the skincare treatment regimen
Soft as silk and rich in caviar water, Skin Caviar Essence-in-Lotion is the new first essential step of the beauty routine, developed to be applied between the cleansing and treatment steps for an ultimate skincare experience.
treatment lotion, a trend born in asia
More the 90 percent of Japanese women use a cosmetic water. It is a fundamental product in Asian beauty. Some consider the treatment essence to be the most crucial part of the notoriously elaborate Asian skincare routine. Today, with Essence-in-Lotion, La Prairie expands this trend in the rest of the world.
caviar water
A pure and crystal-clear active fluide exclusively developed by La Prairie scientists using a perfect steam distillation process. This innovative distillation technique allows getting a different blend of components than the ones obtained through a classical extraction and is complementary to the caviar extract. It is the first time it is used in cosmetics.
the "caviar" blue
The cobalt blue packaging of the Skin Caviar collection makes this particular collection one of the most recognizable. The inspiration for this iconic shade of blue came from sculpture and architecture so prevalent during the 1980's. Radically different from the rest of the packaging seen in the skincare market, it cannot be ignored. 30 years later, it has become a legend.
the "swissness"
It all began in Montreux, Switzerland, beneath the majestic summits of the Alps. Today, the La Prairie Swiss scientists, have researched the most innovative and luxurious ways to feature caviar in a formula featuring powerful ingredients. The use of exclusive ingredients such as caviar water marks La Prairie's perfect fusion of Swiss science innovation and luxury ingredients. The celebration of Skin Caviar Essence-in-Lotion will take place in La Prairie's historic land: Switzerland. Where the beauty of the Swiss Alps meet the peacefulness of the lake, Neuchatel is the perfect setting for the launch.
la prairie, the perfect fusion of science and art
An exquisite fusion of Swiss science, art and rare ingredients is at the origins of the brand. For Skin Caviar Essence-in-Lotion, La Prairie has collaborated with Helmut Eigenmann, a Swiss artist to express his vision of water and light in an artistic piece called Wave Dream. This highlights the brand's will to draw an extensively closer relationship with art.
How to apply:
Apply AM and PM after cleansing and toning and before serumApply 2-3 drops of the essence over the face with the palms of the handsMassage with gentle patting motions, skin is perfectly conditionedFollow with the usual treatment of Skin Caviar collection
Skin Caviar Essence-in-Lotion (150 ml / 10,300 Baht.)
Key ingredients
la prairie's exclusive cellular complex
A scientific signature from La Prairie, a closely held secret for nearly four decades. This proprietary complex has been at the heart of very La Prairie skincare formulation since the beginning. La Prairie's exclusive cellular complex uses cutting-edge biotechnological research to give new life and energy back to the very cells where beauty begins. It targets essential cells and components of the extracellular matrix, for a rejuvenated skin appearance.
caviar water
An aqueous concentrated extract obtained by steam distillation from caviar (sturgeon eggs, acipenser baerii). Caviar water enhances the skin's tone and helps to immediately improve skin's hydration and elasticity.
caviar extract
An hydroglycolic extract prepared for caviar (sturgeon eggs, acipenser baerii) stimulating the synthesis of slightly polar ceramides and cerebrosides in keratinocytes. Caviar extract is known for its firming and lifting benefits leaving the skin refreshed and hydrated.
Disclaimer: Skin Caviar Essence-in-Lotion formula is a complex formula that cannot be limited to the main ingredients mentioned above – additional ingredients can be discussed with our scientists upon interview requests.