Bangkok--7 Sep--Aries Communications
Merito Surfs Health Trend, Marching Forth into the Organic MarketThailand's First Organic Coconut Milk, Merito, strategizes to retain its leadership in organic ingredients and products.
Merit Food Products Company Limited, the manufacturer and seller of Merito, Thailand's first organic coconut milk, reveals its strategy to capture one of the most powerful health trends in many years, by highlighting its truly organic products that consumers can feel first-hand and trust in every stage of manufacturing process, from farming to harvesting and packaging. With its success in exporting its products to many countries worldwide under different brands, Merit Food plans to distribute its products more widely, especially throughout the Southeast Asian Countries, to provide consumers with more organic alternatives and continue to retain its leadership status in the organic ingredient market.
Mr. Peerachote Charanwong, Managing Director of Merit Food Products explained, "Merito is Thailand's first organic coconut milk. We first introduced Merito to consumers in 2014, with three different organic products – coconut milk, coconut water, and coconut oil – under the same brand. All the coconut is sourced from our own organic coconut farm of more than 2,000 rai in Chantraburi. We pay close attention to keep our farming and manufacturing processes 100% organic. Merito is certified organic by various institutions worldwide, including from Australia, Canada, United States, the European Union, England, Brazil, and Japan, therefore consumers can be confident that Merito is 100% organic."
"From our 2014 launch, our products receive great response from health lovers, leading to a 30-40% growth in the organic coconut milk sales. Today, the market size of organic coconut milk is totaled to 20 million baht and Merito owns all market share of the organic coconut milk segment, because we are the first and the only producer that consumers can feel and trust that we are truly organic in every step of the manufacturing process, from farming to harvesting and packaging."
"This year, we will move forward with our marketing campaign, as we see a great opportunity in the growing health trend, where more and more consumers choose to buy and consume organic products. Within 2016 alone, we aim to increase our marketing activities, by collaborating with leading restaurants in Bangkok to organize Organic Week, holding cooking workshop with Merito products to allow first-hand experience of the brand for both restaurants and consumers, and launching the online channel for selling Merito products, as consumers increasingly shop through the channel. Furthermore, new addition is also in the pipeline for the organic product portfolio by the end of this year."
"Nevertheless, the export market remains Merito's main marketing channel, where the total value of coconut milk export is approximately one billion baht. Organic coconut milk has about one in five, in term of market share. Today, Merito exports the organic coconut milk under both Merito brand and as an OEM to many countries, including the United States, the European Union and England. This year, we focus on the AEC market, because we see positive policies from governments. We remain firm on our truly organic coconut milk standard that uses organic farming processes and hope to become a leader in the organic ingredient market in the future. Lastly, Merito aims to retain consumers' confidence in being the truly organic that the consumers can feel and prove in every step," ended Mr. Peerachote