Currently, Japan is one of the top three coffee consuming nation in the world with an avarage 2-4 kg per capita per year. Therefore, this is a great opportunity for Cafe Amazon to penetrate Asian market apart from launching 38 new branches in ASEAN earlier. This is to ensure our commitment to become the pride and treasure of Thailand by promoting recognition of Thai brand in an international arena in hope that Thai coffee flavor and atmosphere of Cafe Amazon will appeal to both Japaneses and travelers in Japan.