Bangkok--18 Nov--BrainAsia Communication
Delta Electronics (Thailand) PLC, the world's leading electronics and ICT innovator by Mr.Vichai Saksuriya, Operation Vice President, was awarded "Thailand's Top Corporate Brand 2016" in the electronics sector which have the highest growth in corporate brand values worth Baht 36,779 million.The event was organized by The Master of Science in Marketing program, Chulalongkorn University's Business School in cooperation with Manager Online, Settrade, and Interbrand at Sukree Kaewcharoen Auditorium, SET Building, the Stock Exchange of Thailand to create the awareness on Corporate Brand development, important factor in driving the business into a sustainable future.
The committee used the tool called "CBS Valuation" (Corporate Brand Success Valuation) ), the first quantitative brand value assessment tool in Thailand from the research on Thailand Corporate Brand Success Valuation by The Master of Science in Marketing program, Chulalongkorn Business School.
www.deltathailand.com