Bangkok--15 Dec--Delivering Asia Communications
The launch of a sophisticated new beach club in the north Kamala bay will mark the global music and entertainment icon's first offering in Asia
The developers of Phuket's most expansive upscale resort and residential community, MontAzure, have announced the latest exciting addition to its beachfront site in Kamala bay – an upscale beach club branded by world famous Cafe Del Mar.
The region's hippest new beachside venue is already under construction and will occupy a 2.5 Rai (4000 sqm) site with 40 metres of beach frontage. A slick, contemporary tropical design has been created by award-winning K-Studio whose other signature projects include several celebrated retail, residential and leisure developments in Greece, including the ultra-stylish, heritage-inspired Scorpios Beach Club in Mykonos.
The team behind Cafe Del Mar Phuket brings together two prominent figures in the areas of hospitality, entertainment and retail development. Santeri Nurmi has several years experience creating and managing successful nightlife venues on the Island.
"As the island's longest established entertainment specialists, it's a great honour for us to work with two major names on such a high-profile project for Phuket," said Santeri Nurmi, Managing Director of Cafe Del Mar, Phuket. "The stunning waterfront strip at MontAzure is second-to-none and the perfect location for a lifestyle driven international beach club. Cafe Del Mar will also provide the ideal venue for unrivalled events and world class performances."
"The arrival of such an iconic brand on the island demonstrates Phuket's ongoing appeal as a premium destination" commented advisor to the venture, Ms. Supaluck Umpujh, chairwoman of The Mall Group, whose portfolio of projects include Siam Paragon, Emporium, EmQuartier, the recently opened BLUPORT Hua Hin Resort Mall and the upcoming BLUPEARL, the first world class luxury retail and entertainment center in Phuket, scheduled to open in 2018.
"We have been looking at Phuket for many years, but in the past the infrastructure was lacking. Things are improving now, an extension of the airport is taking place, the formation of the Asean Economic Community [AEC]; it all can help Phuket become a playground of Southeast Asia," Ms. Supaluck added.
The Cafe del Mar brand has built an inimitable reputation around the globe for its laid back coastal venues and original chill-out tunes. The label was born in Ibiza in 1980 at a bar next to San Antonio beach, and grew from the simple notion that people enjoy a relaxed evening by the sea while listening to great music and sipping on top quality drinks. Since 1994, Cafe del Mar has been releasing its own compilations of chill out, lounge, ambient, chill house and Balearic beats – music that reflects the spirit and atmosphere of Ibiza. With more than 70 CD releases to date and millions of copies sold, Cafe del Mar is one of the largest music publishers of its genre in the world. A line-up of world class musicians have worked with the label including Moby, Underworld, Chicane, the legendary DJ Sanchez and Jose Padilla.
"Introducing such an illustrious global name as Cafe Del Mar to the beachfront zone at MontAzure underlines our commitment to the very best international standards as we continue to build Southeast Asia's most impressive oceanfront resort and residential community," said MontAzure Executive Director Setthaphol Boottho. "With partners such as Cafe Del Mar, Twinpalms, Proud Real Estate and InterContinental Hotel Group, we are quickly positioning the North Kamala beachfront as Phuket's high-end hospitality hotspot."